ANTA SPORTS(HK:02020) Zheng Quan Ri Bao·2025-04-10 16:41Core Viewpoint - Anta Group announced the acquisition of Jack Wolfskin for a cash consideration of $290 million, aiming to enhance its presence in the outdoor sports market and strengthen its multi-brand strategy [2][3]. Group 1: Acquisition Details - The acquisition is expected to be completed by the end of Q2 or early Q3 of 2025, subject to customary closing conditions [2]. - Jack Wolfskin has a strong presence in the outdoor lifestyle segment, with 495 stores globally, including 226 in Europe and 269 in Asia [2]. Group 2: Market Positioning - The addition of Jack Wolfskin will enhance Anta's brand matrix, focusing on the mass outdoor segment and mid-range market, allowing for a comprehensive layout in the outdoor sector [3]. - The global outdoor market is experiencing rapid growth, with China being a significant driver. Anta's subsidiary, Amer Sports, is projected to see an 18% revenue increase in 2024, with functional apparel growing by 36% [3]. Group 3: Operational Synergies - Anta's established supply chain and digital capabilities are expected to drive cost efficiency for Jack Wolfskin, leveraging its mature supply chain network in China and Southeast Asia [3]. - The collaboration between Jack Wolfskin's German engineering design team and Anta's Asian manufacturing capabilities is anticipated to create growth opportunities globally, including in China [3]. Group 4: Multi-Brand Strategy - Anta has been implementing a multi-brand strategy since acquiring the rights to the Italian brand FILA in 2009, covering various segments such as mass sports, fashion sports, and professional outdoor [4]. - The company has developed core competencies in multi-brand management, retail operations, and global resource integration, which will facilitate the rapid market positioning and brand revitalization of Jack Wolfskin [4][5]. Group 5: Future Growth Potential - The acquisition is expected to provide Anta with more market opportunities and share in the outdoor sector, reinforcing previous acquisitions in this market [5]. - Analysts predict that Anta's brands will continue to experience high growth rates in the outdoor segment through 2025, supported by increasing interest and engagement in outdoor activities [5].