绥芬河市阜宁镇第二中学的体育老师佟伟，讲述了他在资源有限的条件下创新体育教育的故事。面对砂 石操场和简陋器材，他带领学生手工制作冰壶、开辟越野滑雪训练场，培养出多名体育后备人才。 中国青年报客户端讯（中青在线记者 徐丹阳）"在足球的世界里，乡村孩子因热爱而发光，他们有人凭 借足球特长叩开理想学府的大门，也有人踏上俄罗斯世界杯护旗手的舞台，我作为老师，一路见证了他 们的成长……"11月13日，在黑龙江省绥芬河市举行的2025"希望工程·强国青年乡村体育教师"宣讲会 上，哈尔滨市乡村体育老师王禹分享了和孩子们锻炼成长的点点滴滴。 宣讲会活 动现场。主办方供图 宣讲会由中国青少年发展基金会、中国青年报社、安踏集团共同开展，黑龙江省青基会、共青团牡丹江 市委员会承办，共青团绥芬河市委员会协办。宣讲会上，"安踏茁壮成长公益计划"向绥芬河市捐赠价值 300万元的安踏装备包、体育课、运动场等体育资源。 来自哈尔滨市香坊区成高子镇中心校的体育老师王禹，以"以体育人筑梦乡村"为主题，分享了自己扎根 乡村十余年，通过足球、冰雪运动等课程带动学生成长的经历。他在分享中说，体育不仅让孩子们收获 了自信和坚强，更让他们有机会走向远方追 ...

Core Insights - The Chinese sports consumption market remains active in 2025, with various sports becoming part of daily life, including marathons, trail running, and tennis [1] - Sports brands are both participants in competitions and drivers of industry development, focusing on technology iteration, consumer engagement, and brand influence in daily life [1] Group 1: Ball Sports - Traditional ball sports like basketball, football, and volleyball maintain a stable market with competitive trends, with over 10 brands innovating in basketball technology [2] - Brands are engaging in grassroots events and high-profile sponsorships, with numerous collaborations and athlete endorsements intensifying [2][5] Group 2: Racket Sports - Racket sports, including table tennis, tennis, and badminton, show stability with brands focusing on equipment technology updates and professional collaborations [8] - Tennis is identified as a growth area, with over 10 brands entering the market, launching high-tech products, and sponsoring youth events [8] Group 3: Emerging Ball Sports - The golf market is evolving towards an ecosystem of "technology + events + community," with brands lowering entry barriers and promoting youth engagement [10] - Pickleball is emerging as a trendy sport, with brands promoting it as a lifestyle activity through events and community engagement [14] Group 4: Running - The running market remains competitive, with brands focusing on racing technology and closer engagement with runners through events and training camps [16] - Trail running is seen as a growth area, with new international brands entering the market and established brands expanding their offerings [23][25] Group 5: Outdoor Sports - The outdoor sports sector continues to grow, with a significant increase in related enterprises and international brands entering the Chinese market [33] - Outdoor technology is advancing, with brands focusing on extreme environment adaptability and lightweight features [34] Group 6: Women's Sports - Yoga and Pilates are key segments for women's sports, with competition centered around professional experiences and community engagement [37] - Comprehensive training markets are solidifying, with brands hosting large-scale events to connect with fitness enthusiasts [39] Group 7: Overall Market Trends - Across various sports categories, brands are demonstrating strategic capabilities and market insights, with technology as a core competitive advantage and a focus on local community connections [40] - The "Annual Sports Brand" award serves as an industry benchmark, reflecting innovation and guiding future brand development [43]

Group 1 - The core viewpoint of the report indicates a moderate recovery in the domestic apparel industry in 2025, with retail sales of clothing, shoes, and knitted products increasing by 3.1% year-on-year to 1.1 trillion yuan, although still lagging behind the overall retail performance of consumer goods, which grew by 4.5% [1][12] - The report highlights that the gap in retail sales growth between clothing and overall consumer goods has narrowed significantly compared to 2024, where clothing sales only grew by 0.3% [1][12] - The report notes that the textile and apparel index has shown a fluctuating upward trend, with the A-share textile and apparel sector rising by 11.3% in 2025, underperforming the CSI 300 index, which increased by 20.6% [2][28] Group 2 - The textile manufacturing sector is expected to see performance and valuation recovery in 2026, driven by the diminishing impact of reciprocal tariffs and improvements in Nike's operational status [3][28] - The report anticipates that clothing consumption will continue to experience a volatile recovery in 2026, with functional and mass-market clothing expected to outperform the broader market [3][28] - The home textile sector is entering a new replacement cycle, supported by subsidy policies, with recommendations to focus on companies like Luolai Life and Mercury Home Textile [3][28] Group 3 - The report provides investment recommendations, suggesting a focus on companies such as Huayi Group, Shenzhou International, and Crystal International in the textile manufacturing sector, and Anta Sports and 361 Degrees in the apparel sector [3][28] - The report emphasizes that the performance of the brand apparel sector has shown gradual improvement, with key companies maintaining healthy inventory levels and experiencing a slight increase in gross margins [46][50] - The textile manufacturing sector has faced revenue pressure due to reciprocal tariffs, with a noted decline in net profit for key companies in the first three quarters of 2025 [61][62]

Market Overview - In October, the A-share textile and apparel sector outperformed the broader market, with textile manufacturing performing better than branded apparel. Since November, the sector has continued to show strong performance, with branded apparel increasing by 3.4% and textile manufacturing by 2.9% [1][12] - The Hong Kong textile and apparel index fell by 4.9% in October but has since turned positive in November [1][19] Brand Apparel Insights - Retail sales of clothing in September grew by 4.7% year-on-year, with a month-on-month increase of 1.6 percentage points [1][21] - E-commerce showed strong performance in October, with all categories experiencing month-on-month growth. Outdoor apparel led year-on-year growth, with sportswear, outdoor wear, leisure wear, home textiles, and personal care products showing growth rates of 0%, +19%, 0%, +1%, and +2% respectively [1][21] - Leading brands in sportswear included Lululemon (+88%), Asics (+47%), and Descente (+35%). In outdoor brands, Kailas (+55%), Berghaus (+41%), and Camel (+39%) showed strong growth. In leisure wear, Dazzle (+93%), Li Ning (+85%), and Xuezhongfei (+49%) experienced rapid growth [1][21] Textile Manufacturing Insights - On a macro level, the textile export growth in October was impacted by high base effects from the previous year, with Vietnam's textile exports declining by 1.0% year-on-year and China's textile exports down by 9.1% [1][21] - Cotton prices showed slight increases in October (+0.7%) while wool prices decreased significantly (-20.9% month-on-month) [1][21] - On a micro level, Taiwanese companies reported mixed revenue performances in October, but outlooks remain optimistic. Companies like Ju Hong expect revenue recovery in Q4, while Wei Hong has strong demand driven by the upcoming World Cup [1][21] Investment Recommendations - Focus on textile manufacturing rebound and consumer innovation opportunities. The fourth-quarter orders in textile manufacturing are expected to recover, suggesting a potential turnaround for companies facing difficulties [3][6] - Key companies to watch include Shenzhou International, which benefits from tariff reductions and Nike's recovery, and Huayi Group, which is seeing continuous improvement in profitability [6][7] Key Company Performance Predictions - Shenzhou International: Maintain "Outperform" rating with an estimated EPS of 4.37 in 2025 and 4.96 in 2026 [7] - Huayi Group: Maintain "Outperform" rating with an estimated EPS of 2.85 in 2025 and 3.48 in 2026 [7] - Kai Run Co.: Maintain "Outperform" rating with an estimated EPS of 1.52 in 2025 and 1.78 in 2026 [7] - New Australia Co.: Maintain "Outperform" rating with an estimated EPS of 0.63 in 2025 and 0.71 in 2026 [7]

Market Overview - In October, the A-share textile and apparel sector outperformed the broader market, with textile manufacturing performing better than branded apparel. Since November, the sector has continued to show strong performance, with branded apparel increasing by 3.4% and textile manufacturing by 2.9% [1][12] - The Hong Kong textile and apparel index fell by 4.9% in October but has since turned positive in November [1][19] Brand Apparel Insights - Retail sales of clothing in September grew by 4.7% year-on-year, with a month-on-month increase of 1.6 percentage points [1][21] - E-commerce showed strong performance in October, with all categories experiencing month-on-month growth. Outdoor apparel led year-on-year growth, with sportswear, outdoor wear, leisure wear, home textiles, and personal care products showing growth rates of 0%, 19%, 0%, 1%, and 2% respectively [1][21] - Leading brands in sportswear included Lululemon (88%), Asics (47%), and Descente (35%). In outdoor brands, Kailas (55%), Berghaus (41%), and Camel (39%) showed strong growth [1][21] Textile Manufacturing Insights - On a macro level, the textile export growth in October was negatively impacted by high base effects from the previous year, with Vietnam's textile exports declining by 1.0% year-on-year and China's textile exports down by 9.1% [1][21] - Cotton prices showed slight increases in October, while wool prices decreased significantly, down 20.9% month-on-month and 6.8% year-on-year [1][21] - Taiwanese companies in the textile sector are optimistic about future revenue, with several companies expecting a recovery in orders and revenue in the fourth quarter [1][6] Investment Recommendations - Focus on textile manufacturing rebound and consumer innovation opportunities. The fourth quarter is expected to see a recovery in orders, with diminishing tariff impacts and stabilizing order placements [3][6] - Key companies to watch include Shenzhou International, Huayi Group, and Kai Run Co., which are expected to benefit from improved order visibility and market demand [3][6][7] - In branded apparel, the report recommends focusing on high-end segments and brands in the sports and outdoor categories, highlighting Anta Sports, Li Ning, and Tebu International as key players [3][6]

Market Overview - In October, the A-share textile and apparel sector outperformed the broader market, with textile manufacturing performing better than branded apparel. Since November, the sector has continued to show strong performance, with branded apparel increasing by 3.4% and textile manufacturing by 2.9% [1][12] - The Hong Kong textile and apparel index fell by 4.9% in October but has since turned positive in November [1][19] Brand Apparel Insights - Retail sales of clothing in September grew by 4.7% year-on-year, with a month-on-month increase of 1.6 percentage points [1][21] - E-commerce showed strong performance in October, with all categories experiencing month-on-month growth. Outdoor apparel led year-on-year growth, with sportswear, outdoor wear, leisure wear, home textiles, and personal care products growing by 0%, 19%, 0%, 1%, and 2% respectively [1][21] - Leading brands in sportswear included Lululemon (88%), Asics (47%), and Descente (35%). In outdoor brands, Kailas (55%), Berghaus (41%), and Camel (39%) showed strong growth. In leisure wear, brands like Dazzle (93%), Li Ning (85%), and Snow Flying (49%) experienced rapid growth [1][21] Textile Manufacturing Insights - On a macro level, the textile export growth in October was impacted by high base effects from the previous year, with Vietnam's textile exports declining by 1.0% year-on-year and China's textile exports down by 9.1% [1][21] - Cotton prices showed slight increases and decreases in October, with domestic cotton prices up by 0.7% and imported cotton prices down by 0.9%. Wool prices decreased significantly, down 20.9% month-on-month and 6.8% year-on-year [1][21] - On a micro level, Taiwanese companies showed varied revenue performance in October, with optimistic future outlooks. Companies like Ju Hong and Wei Hong reported strong order visibility and expected revenue recovery in the upcoming quarters [1][21] Investment Recommendations - Focus on textile manufacturing rebound and consumer innovation opportunities. The fourth quarter is expected to see order recovery, with diminishing tariff impacts and stabilizing order placements [3][6] - Key companies to watch include Shenzhou International, which benefits from tariff reductions and Nike's recovery, and Huayi Group, which is seeing continuous improvement in profitability [6][7]

本报讯(记者梁傲男)11月11日，以"驭势拓疆"为主题的2025年《财富》中国500强峰会在上海举行。安踏 体育用品有限公司(以下简称"安踏集团")等企业获颁2025年《财富》中国500强证书。 本次峰会由《财富》中国主办，汇聚了500强企业领袖、创新先锋与专家学者，围绕企业如何构建持久 竞争力、科技变革的驱动作用、新秩序下的智能和可持续发展等议题进行深入探讨。 在谈及安踏集团全球化战略时，李玲介绍，通过多年的国际品牌收购和全球化运营实践，安踏集团已经 形成独特的"品牌+零售"商业模式，培养了面向未来全球化竞争的三大核心能力：多品牌协同管理能 力、多品牌零售运营能力以及全球化运营和资源整合能力。 在"全球化和本地化：距离带来可能性"圆桌论坛中，安踏集团副总裁李玲分享了安踏作为领先的多品牌 体育用品集团在业务创新和全球化方面的实践经验。 李玲表示，安踏集团通过直面消费者(DTC)的商业模式，重新定义了品牌与消费者的距离，实现了对消 费需求的实时洞察与敏捷响应。同时，不同市场间的差异也意味着需求可能不同，从而带来新的机遇。 安踏集团在全球化布局中，注重全球化思维与本地化运营，根据不同的国际市场的需求，从安踏集团旗 ...

Core Insights - The article discusses the landscape of the personal snow equipment industry in China, highlighting the limited number of listed companies and their focus on outdoor sports and ice facility construction [1][5]. Company Overview - Major listed companies in the personal snow equipment sector include Sanfu Outdoor, Ternua, Anta, Inpace, Shuhua Sports, Xinlong Health, and Huali Technology, among others [1]. - The industry is divided into two main categories: companies focusing on outdoor sports equipment (e.g., Anta, Ternua) and those specializing in ice facility construction (e.g., Inpace) [1]. Financial Performance - Anta Sports leads in revenue with 42.2 billion yuan and a gross margin of 63.4%, attributed to its multi-brand strategy and strong profitability in snow-related business [3][4]. - Bi Yin Le Fen achieves the highest gross margin at 75.9% due to its high-end positioning, while Sanfu Outdoor maintains a gross margin of 58.6% from its specialized snow equipment [3][4]. - Other companies like Ternua and Semir have moderate gross margins, with Inpace and Shuhua Sports showing average margins [3]. Revenue and Profitability Metrics - In the first half of 2025, Anta Sports reported a revenue of 42.27 billion yuan, while other companies like 361 Degrees and Tebu International reported revenues of 6.26 billion yuan and 7.5 billion yuan, respectively [4]. - The earnings per share (EPS) varied significantly, with Anta at 2.77 yuan and Ternua at 0.38 yuan, while companies like Ternua and Inpace reported lower EPS figures [12]. Regional Market Focus - Companies are strategically located in regions rich in snow resources, with Anta, Sanfu Outdoor, and Ternua focusing on the Beijing-Tianjin-Hebei and Northeast areas, while others like Tebu and Inpace target East China and North China [5][7]. - Internationally, companies are expanding into Southeast Asia, Europe, and the Middle East to meet the growing demand for snow equipment [5][7]. Future Business Plans - Companies like Anta, 361 Degrees, and Tebu are increasing R&D investments in snow equipment and enhancing their international presence [15]. - Sanfu Outdoor plans to expand its snowfield store network and strengthen partnerships with ski clubs and event organizations [15]. - Inpace and Shuhua Sports are focusing on upgrading ice facilities and services, while Huali Technology is developing VR snow products [15].

Core Viewpoint - The cancellation of the health run project in the Shanghai Marathon has sparked significant reactions among running enthusiasts, highlighting the event's unique status and the challenges of managing a large number of participants [2][5][11]. Group 1: Shanghai Marathon's Special Status - The Shanghai Marathon, established for 28 years, is a prestigious event with a "pilgrimage" status among runners, akin to the lottery system for housing in Shanghai [5]. - This year, the total number of applicants for the full marathon and health run reached 356,589, with a full marathon acceptance rate of only 7.2% and a health run acceptance rate of 38.3% [7]. Group 2: Decision to Cancel Health Run - The decision to cancel the health run is seen as a "subtraction" aimed at enhancing the professional and international reputation of the marathon, as health runs accounted for 40% of the total 38,000 slots [11]. - The cancellation also includes the controversial charity run, which was perceived as a "money-grabbing" opportunity, conflicting with the spirit of professional competition [11]. Group 3: Shift Towards Professionalization - The decision reflects a shift towards professionalization and elitism in top-tier events, encouraging community and park runs to take on the role of promoting public fitness [13]. - The trend of professionalization in events parallels the evolution of running gear, with runners now seeking specialized equipment tailored to different running scenarios [13][17]. Group 4: Evolution of Running Gear - The running shoe market has seen a shift towards specialized footwear, with carbon plate shoes becoming standard for competitive runners, and various designs catering to different terrains and needs [17][21]. - The importance of selecting appropriate running shoes is emphasized, as improper footwear can lead to injuries, highlighting the need for shoes that provide cushioning, support, stability, and grip [19][21]. Group 5: Growth of Trail Running - Trail running has gained popularity, with numerous events taking place across the country, and a significant portion of participants aged between 22 and 55 [29][31]. - The choice of appropriate trail shoes is crucial for safety and performance, with specific designs catering to various terrains and conditions [35]. Group 6: Rise of Hiking Shoes - Hiking shoes have become a new choice for urban commuting, reflecting a shift in workplace attire towards comfort and practicality [41]. - The functionality of hiking shoes, including waterproof materials and slip-resistant soles, meets the demands of urban commuters while blending outdoor practicality with urban fashion [47]. Group 7: Market Trends and Consumer Behavior - The market for specialized footwear is expanding, with both international and domestic brands innovating to meet diverse consumer needs [52][56]. - The evolving consumer mindset reflects a deeper connection to lifestyle choices, where footwear represents not just functionality but also identity and lifestyle expression [61][63].

FILA 零售偏弱，库存水位偏高。2025Q3 FILA 品牌零售同比低单增长相对偏弱，预计线下折扣保持稳 定，预计库销比有所提升。当前FILA 双十一电商销售排名靠前，双十一预计增加折扣以清理库存。 短期来看，预计折扣进一步加大情况下，品牌GPM 及OPM 延续承压。中期安踏品牌需调改店和出海逻 辑贡献增量，FILA 品牌重塑仍有待进一步释放动能。此前收购狼爪等品牌，后续仍有望通过收购进一 步丰富品牌矩阵，长期公司成长路径相对清晰。综合预计2025-2027 年公司归母净利润分别为 131/146/161 亿元，对应PE 分别为17/15/14X，此外公司回购计划仍延续，股价短期向下仍有支撑，维 持"买入"评级。 风险提示 1、零售恢复不及预期； 机构：长江证券 研究员：于旭辉/柯睿 事件描述 安踏体育发布2025Q3 零售数据，安踏品牌同比低单增长，FILA 品牌同比低单增长，其他品牌同比增长 45%-50%。 事件评论 安踏零售稳健，折扣短期承压。2025Q3 安踏品牌零售同比低单增长，预计表现与大众运动市场趋势一 致，后续渠道调改预计仍为增长核心驱动。预计终端折扣有所走弱，库销比保持健康。 2、多品牌 ...