Focus Media(002027) 长江商报·2025-04-11 02:16Group 1 - The core point of the article is the significant acquisition move in the advertising industry, where Focus Media plans to acquire 100% of New Trend Media, potentially reshaping the market landscape [1][4] - Focus Media and New Trend Media both operate in the elevator media sector, with Focus Media having a comprehensive coverage while New Trend Media focuses on outdoor video advertising [2][5] - The estimated valuation for New Trend Media is 8.3 billion yuan, which is significantly lower than its claimed valuation of 2 billion USD [2][4] Group 2 - If the acquisition is successful, Focus Media will become a dominant player in the elevator media sector, enhancing its competitive edge [3][14] - The acquisition is expected to improve the density and structure of Focus Media's media resources, expanding its offline brand marketing network [5][14] - The acquisition price reflects a premium of approximately 142.51% over New Trend Media's unaudited net assets of 3.423 billion yuan [5][13] Group 3 - New Trend Media has not yet achieved profitability, with reported revenues of 1.94 billion yuan, 1.93 billion yuan, and 1.497 billion yuan from 2022 to the first nine months of 2024, alongside continuous losses [13][14] - Focus Media has demonstrated strong profitability, with net profits of 4.004 billion yuan, 6.063 billion yuan, 2.790 billion yuan, and 4.827 billion yuan from 2020 to 2023, and a net profit of 3.968 billion yuan in the first three quarters of 2024 [14] - The acquisition is seen as a win-win situation, allowing Focus Media to consolidate its position, providing a good exit opportunity for investors, and giving New Trend Media a stable future [14]