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关税大棒,拦不住中山灯饰出海路
3 6 Ke·2025-04-11 09:57

Core Insights - The cross-border e-commerce market is rapidly expanding in Zhongshan, particularly in the lighting industry, with local manufacturers increasingly participating in this competitive landscape [1][2][18] - The industry is facing significant challenges due to rising costs from U.S. tariffs and intense price competition among factories [3][12] Industry Overview - Zhongshan's lighting industry holds a 70% share of the global market, with over 13,000 cross-border e-commerce stores and more than 6,000 registered companies meeting European and American standards [1][18] - The number of factories entering the cross-border e-commerce sector is expected to increase, with many investing heavily in platforms like Amazon [2][10] Competitive Landscape - The competition has shifted from trade merchants to factories, leading to aggressive pricing strategies that are impacting profitability [2][3] - Many Zhongshan manufacturers are primarily engaged in white-label sales, lacking brand recognition and pricing power [15][16] Product Trends - Popular product categories include fan lights, wall lights, and decorative lights, with a notable trend towards smaller, gift-type lighting products that are well-suited for online sales [6][9][14] - Companies are innovating by introducing new products regularly to avoid being outpaced by low-cost competitors [14] Market Challenges - The industry faces challenges such as severe price competition, high logistics costs, and a lack of skilled talent in cross-border e-commerce operations [12][14] - Zhongshan manufacturers are often at a disadvantage compared to competitors in Shenzhen, who have better access to market information and trends [17] Future Outlook - The local government aims to cultivate 30 cross-border e-commerce companies with transaction scales exceeding 20 million yuan by the end of 2027, indicating a strong growth potential for the industry [18]