广百股份宣布将联合外贸转型企业开发自有品牌，探索开设外贸产品内销展区

Core Viewpoint - Guangzhou Baiyun Group (广百股份) aims to leverage its position as a key retail player in Guangdong Province to enhance domestic demand through quality and digital intelligence, while promoting the integration of domestic and international trade in response to complex global economic conditions [2]. Group 1: Business Strategy - The company plans to utilize the new tax refund policy for outbound travelers and collaborate with foreign trade transformation enterprises to develop its own brands, exploring the establishment of domestic sales zones for foreign trade products [2][3]. - Guangzhou Baiyun Group will actively seek to tap into local supply chain resources and provide opportunities for "export to domestic" enterprises and brands through its platform and membership advantages [3]. Group 2: Market Development - The company has introduced over 50 regional first-store brands across various categories, including cosmetics, apparel, and jewelry, and has established itself as a leader in the retail sector in Guangzhou [3]. - Innovative initiatives such as "Guangbai Night" and the "Guangzhou Friendship International Fashion Consumption Festival" have been launched to enhance brand influence and drive consumer engagement through cultural and artistic events [3]. Group 3: Technological Innovation - Guangzhou Baiyun Group is investing in AI technology to enhance its marketing and customer interaction, implementing initiatives like 5G+AR virtual fitting rooms and AI store inspections to improve the shopping experience [4]. Group 4: Tax Policy Impact - The implementation of the new tax refund policy for outbound travelers is expected to significantly boost sales, with pilot stores projected to achieve over 100% year-on-year sales growth in 2024 compared to 2023 [5]. - During the 137th Canton Fair, the company will offer "international service packages" to enhance the shopping experience for global customers, featuring multilingual guides and AI translation devices [5].