家电出口前十玩家的焦虑，赴港香江电器能否打破“沃尔玛依赖症”？

Core Viewpoint - The article discusses the transformation of Chinese home appliance manufacturers, particularly focusing on Xiangjiang Electric's attempt to shift from an OEM model to establishing its own brand in the competitive global market [2][12]. Group 1: Company Overview - Xiangjiang Electric, originally a plastic products manufacturer, transitioned to the home appliance sector in 2012, focusing on ODM/OEM operations [4][5]. - The company has faced challenges due to high customer concentration, with its top five clients contributing 74.9% of revenue by mid-2024, leading to weakened bargaining power [10][12]. - Revenue from electric home appliances has shown a decline, with figures of 11.27 billion, 9.00 billion, and 9.32 billion from 2021 to 2023, representing 76%-82% of total revenue [5][6]. Group 2: Financial Performance - Xiangjiang Electric's total revenue fluctuated from 14.8 billion in 2021 to 10.97 billion in 2022, and then to 11.88 billion in 2023, reflecting a "V-shaped" recovery [6][7]. - The company's profit has improved, with net income rising from 71.8 million in 2021 to 121 million in 2023, and projected to reach 140 million in 2024 [7]. Group 3: Market Challenges - The company has struggled with a lack of brand premium, relying heavily on low-margin manufacturing profits, with ODM/OEM revenue constituting 93.7% to 96.3% of total income from 2021 to 2024 [10][12]. - Research and development investment has been low, with R&D expenses below 3% of revenue, indicating a reliance on manufacturing over innovation [12][13]. Group 4: Strategic Initiatives - To address its challenges, Xiangjiang Electric plans to enhance its OBM business by acquiring brands in the home appliance sector, particularly in North America and Europe [13][14]. - The company is exploring new marketing channels, including cross-border e-commerce and offline experience stores, to boost its brand presence [14][15]. - The upcoming IPO is seen as a crucial step for Xiangjiang Electric to support its transition towards a more autonomous brand strategy [16].