Core Insights - F1 has achieved significant growth in global fan engagement and financial health under the leadership of Stefano Domenicali, who has been reappointed as CEO until 2029 [1][2][3] - The 2025 season marks a shift in F1's strategy to engage fans year-round, moving beyond traditional race-day interactions [2][4] - F1 is focusing on sustainability and technological innovation, with plans to achieve net-zero carbon emissions by 2030 and implement sustainable fuels in the 2026 season [5][6] Fan Engagement and Market Growth - F1's fan base in China has surpassed 200 million, reflecting a 39% increase over the past year, with significant growth in younger and female demographics [4][6] - The 2025 Chinese Grand Prix saw a 10% increase in attendance, with 220,000 spectators, highlighting the event's growing popularity [3][4] - F1 is leveraging partnerships with luxury brands like LVMH to enhance its commercial ecosystem and attract high-net-worth individuals [3][7] Technological and Environmental Initiatives - F1 is transitioning towards a "new energy era" with a focus on electric power units and sustainable fuels, aiming to balance competitive integrity with environmental responsibility [5][6] - The implementation of advanced sustainable fuels in F2/F3 is a precursor to their introduction in F1 by 2026 [5] Strategic Partnerships and Collaborations - F1 has formed strategic partnerships with various Chinese companies, enhancing its digital transformation and expanding its technological capabilities [7] - The collaboration with LVMH and other brands aims to create a win-win scenario by integrating luxury brands into the F1 ecosystem [3][7] Future Aspirations and Development - F1 is committed to nurturing local talent through initiatives like the F1 Academy, aiming to increase the representation of Chinese drivers in the sport [8][9] - The organization is exploring new media formats, including esports and short videos, to engage with a broader audience and attract younger fans [6][9]
独家｜专访F1 CEO多梅尼卡利：从赛道到荧幕 75岁F1讲述新故事
Zhong Guo Jing Ying Bao·2025-04-12 12:45