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期待!“首发春熙”首店首品展即将点燃“五一”假期
Sou Hu Cai Jing·2025-04-12 19:04

Core Points - The "2025 Chengdu Launch Season" has been officially initiated, aiming to enhance the launch economy in Chengdu with over 300 various consumer activities planned for the Chunxi Road business district this year [1][3][6] - Chunxi Road is positioned as a global fashion consumption landmark, attracting international brands and achieving annual revenue exceeding 100 billion yuan, with a daily foot traffic of over one million [3][8] - The Chengdu government has set ambitious targets in the "Three-Year Action Plan for Promoting Launch Economy Development (2025-2027)," aiming for 6,500 new stores and over 1,000 launch events by the end of 2027 [6][8] Group 1 - The "2025 Chengdu Launch Season" service code has been launched, providing a platform for the development of the launch economy [1] - Chunxi Road will host over 300 consumer activities this year, including more than 30 global product launch events [1][6] - The area is leveraging its ecosystem, marketing strategies, and scene creation to establish itself as a global fashion consumption hub [3][6] Group 2 - The "Spring Launch" event is being organized around the May Day holiday, involving 16 major shopping malls and over a thousand brands to stimulate consumer enthusiasm [5] - As of now, there are over 600 new stores in the Jinjiang District, with an annual growth rate of approximately 200 stores [8] - Upcoming flagship stores include the first Chinese flagship store of high-end sports brand On and the first store of Fei Dacook in Chengdu [10]