从初创到冲刺上市，揭秘我店如何用 36 期增值颠覆商业逻辑

Core Viewpoint - The company is reshaping the commercial ecosystem through an innovative green points system, integrating digital and physical economies, and is on the verge of going public after rapidly expanding its network to cover 230,000 stores nationwide [1][23]. Group 1: Points Empowerment - The points system acts as a lubricant between consumers, merchants, and the platform, transforming traditional points into a valuable asset that can be redeemed for cash or converted into vouchers worth up to five times their original value [3][9]. - Merchants benefit from a flexible discount mechanism, allowing them to choose a rebate percentage between 3% and 20%, which is more cost-effective than simple discounts and helps them understand consumer preferences through data analysis [3][7]. - The platform collects consumer data to provide merchants with dynamic inventory management and targeted marketing solutions, fostering a win-win situation for all parties involved [5][9]. Group 2: Online and Offline Integration - The company operates a comprehensive service network that combines online and offline elements, with over 1,000 service centers and a team of 80,000 people addressing digital challenges for 230,000 stores [18][19]. - The integration of the "I Store Life" app for online shopping with physical stores enhances the shopping experience and meets diverse consumer needs [19]. Group 3: Social Responsibility and Recognition - The company actively engages in social welfare initiatives, achieving a balance between economic and social benefits, and has received international recognition for its sustainable development efforts [21]. - The green points model has been praised for effectively combining environmental protection with consumerism, enhancing brand loyalty and user engagement [21]. Group 4: IPO Progress - The company is in the final stages of its IPO process, gaining visibility in the international capital market through sponsorship of major events and emphasizing transparency in operations [23]. - The rapid growth since its establishment in August 2021, along with its unique business model, positions the company as a promising candidate in the capital market [23]. Conclusion - The company's story illustrates that points can connect consumers and merchants, activate online and offline resources, and serve as a stepping stone for IPOs, demonstrating that digital economies thrive best when rooted in the physical world [25].