GAC GROUP(SH:601238) Mei Ri Jing Ji Xin Wen·2025-04-14 02:57Core Viewpoint - GAC Hyper has launched its first new vehicle, the Hyper HL, as an independent brand, offering a range of configurations and pricing between 269,800 to 319,800 yuan, marking its entry into the competitive SUV market with both electric and range-extended options [1][4]. Product Offering - The Hyper HL is available in eight versions, including pure electric and range-extended models, with five and six-seat layouts [1][4]. - It features advanced driving technology, including the GAC GSD high-level driving system, which comes standard with laser radar and Orin-X chips, enabling it to operate in various driving scenarios [4][5]. Competitive Landscape - The Hyper HL competes directly with popular models such as Li Auto's L7 and L8, and AITO's Wenjie M7, but distinguishes itself as the only pure electric large six-seat SUV in its price range [4][5]. - Despite its technological advancements, analysts suggest that Hyper faces challenges in brand recognition compared to established competitors like Li Auto and AITO [5]. Brand Strategy - GAC Group has repositioned Hyper as a "technology, luxury, and high-quality" brand, aiming to establish a unique market identity separate from its other brands [9][10]. - The company plans to enhance Hyper's brand awareness through dedicated design teams, exclusive high-end supply chains, and specialized production lines [10]. Market Positioning - GAC Group's strategy includes targeting the mid-to-high-end vehicle market, which is expected to reach 6 million units this year, emphasizing the importance of a high-end brand for the overall corporate image [9][10]. - The brand's initial identity was characterized by being "advanced, trendy, fun, and high-quality," but it has faced challenges in maintaining a consistent brand tone [6][9].