从“赤水河”到“太平洋”：茅台借力海南自贸港加速全球化布局

Group 1 - The fifth China International Consumer Products Expo (CICPE) has commenced in Haikou, showcasing Moutai's global strategy and the unique charm of Chinese national brands [1] - Moutai's exhibition at the CICPE emphasizes its internationalization strategy, with a theme of "Chinese Moutai, Fragrance Around the World," creating an immersive experience for global visitors [2] - The expo serves as a hub connecting ASEAN and RCEP markets, providing valuable opportunities for Chinese companies, including Moutai, to integrate into the global consumer market [2] Group 2 - The Hainan Free Trade Port's "zero tariff, low tax rate" policy supports Moutai in optimizing its global supply chain and reducing operational costs in overseas markets [3] - Under the free trade port policy, imported alcoholic beverages can enjoy exemptions from tariffs, consumption taxes, and value-added taxes, lowering Moutai's logistics costs [3] - Moutai aims to leverage Hainan as a logistics hub to efficiently distribute products to Southeast Asia and RCEP markets, enhancing its global resource allocation capabilities [3] Group 3 - Moutai's overseas business achieved significant growth in 2024, with export revenue reaching 5.189 billion yuan, a year-on-year increase of 19.27%, and high-value product sales exceeding 100 tons, up over 40% [4] - The company is transitioning from "product export" to "cultural export," promoting Moutai culture in 64 countries and regions, attracting international clients to experience its brewing process [4] - Moutai's social media presence has grown, with over 4 million followers, and it has received international accolades, enhancing its global brand influence [4] Group 4 - Zhang Deqin, Moutai's chairman, emphasizes the company's commitment to embracing global market opportunities and contributing to high-level openness in international trade [5] - Moutai plans to integrate its supply chain, cultural chain, and value chain by 2025, utilizing the benefits of the Hainan Free Trade Port to lower costs and enhance market access [5] - The shift from "product output" to "cultural resonance" marks a milestone in the internationalization of Chinese liquor and reflects the contribution of Chinese brands to global governance [5]