QUANJUDE(SZ:002186) Huan Qiu Wang·2025-04-14 04:12Core Viewpoint - Quanjude Group has officially announced the opening of its first direct-operated store in Hainan, marking a significant step in its dual-driven strategy of "catering + food" and responding to national consumption stimulation efforts [1][5]. Group 1: Store Opening Details - The new Quanjude store is set to open in May 2025, located on the third floor of Wangfujing Haikou Haikang Plaza, covering an area of over 756 square meters [3]. - The store will feature multiple dining areas and eight high-end private rooms, catering to diverse dining needs such as business receptions and family gatherings [3]. Group 2: Strategic Significance - The opening of the store is part of Quanjude's strategy to integrate into the Hainan Free Trade Port, reflecting the company's confidence in the market's potential [5]. - Quanjude aims to enhance the culinary landscape of Wangfujing Haikou by collaborating with other renowned brands to create a "Beijing-flavored food street" [3][8]. Group 3: Market Context - Hainan is projected to receive approximately 97.2 million domestic and international tourists in 2024, with dining and shopping being core consumption areas for visitors [6]. - Quanjude's entry into Hainan aligns with national policies aimed at expanding domestic demand and promoting consumption [8].