聚力同行 共赢未来 恒生活2025年度代理商大会擘画智慧零售新蓝图

Core Insights - The digital economy is becoming a new driving force for economic and social development, with smart retail expected to exceed 1 trillion RMB by 2025 due to various factors including policy support and technological innovation [1][5] - Heng Life, a smart retail service platform, recently held its 2025 National Agent Conference, marking a significant milestone in its development and providing insights into the future direction of the smart retail industry [1][8] Industry Overview - Smart retail has transitioned from a trend to reality, with advancements such as intelligent cabinets and facial recognition payment systems [2] - The Chinese government is actively promoting digital economy and new consumption models, with policies supporting the digital transformation of retail [2] Company Strategy - Heng Life has expanded its services to over 340 cities, offering around 500 different service scenarios and serving 2 billion people since its establishment in 2020 [2][3] - The company utilizes a "IoT + Internet + Smart Life" model, focusing on optimizing product and service experiences while exploring future interactive fields [5][6] Product and Market Development - Heng Life's product line includes smart retail terminals, entertainment devices, and electric vehicle charging stations, aligning with national strategies for new energy and green travel [3][5] - The company is actively developing innovative payment solutions and collaborating with popular IPs to cater to younger consumers [6] Ecosystem and Collaboration - Heng Life emphasizes building a strong, open, and collaborative ecosystem as a core business philosophy, investing over tens of millions annually in R&D to support its agents [7] - The company is fostering cross-industry collaborations to enhance operational efficiency and improve user experience [7][8]