Starbucks sets new dress code for workers as it revamps cafe look

Core Points - Starbucks is implementing a new dress code for employees in North America, effective May 12, requiring solid black shirts and khaki, black, or blue denim bottoms to refresh its store image and boost business under CEO Brian Niccol [1][2] - The company is cutting 30% of its menu to create a more familiar and consistent coffeehouse experience, part of Niccol's "Back to Starbucks" strategy aimed at improving profitability and the work environment [3][6] - Niccol has made several operational changes, including eliminating 1,100 support partner roles and closing unfilled positions to streamline operations [5] - Starbucks is reintroducing traditional coffeehouse elements, such as personal messages on cups and condiment bars, while also reversing its open-door policy regarding restroom access [8][9] - The company plans to double its paid parental leave benefits this spring, significantly enhancing support for its workforce [11]