
Core Viewpoint - Stran & Company, Inc. reported a successful financial year for 2024, with a focus on growth and operational initiatives following a re-audit of previous financial statements. The company achieved record sales and is optimistic about future growth opportunities, aiming to surpass $100 million in annual sales by 2025 [1][2][5]. Financial Performance - Sales increased by 8.8% to approximately $82.7 million for the fiscal year ended December 31, 2024, compared to approximately $76.0 million for 2023 [6][7]. - Gross profit rose by 3.9% to approximately $25.8 million, representing a gross margin of 31.2%, down from 32.7% in 2023 [8][9]. - The net loss for the year was approximately $4.1 million, compared to a net loss of approximately $0.4 million in 2023, primarily due to increased operating expenses [10][21]. Strategic Initiatives - The acquisition of Gander Group assets contributed approximately $9.9 million in sales and significantly expanded Stran's presence in the hospitality and entertainment sectors [2][6]. - The company secured multiple new multi-year contracts across various industries, indicating a growing demand for its promotional programs [3][4]. Operational Insights - Operating expenses increased by 17.6% to approximately $30.7 million, with a notable rise in expenses related to the implementation of an enterprise resource planning system and the acquisition of Gander Group [9]. - The company is focused on accelerating organic growth and expanding into high-value verticals, leveraging its tech-driven platform for innovative marketing solutions [5][6]. Future Outlook - Management expressed optimism about the growth trajectory, expecting to exceed $100 million in annual sales in 2025, supported by a stronger operational foundation and a healthy pipeline of opportunities [5][6].