Fuling Zhacai(SZ:002507) Shang Hai Zheng Quan Bao·2025-04-15 04:07Summary of Key Points Core Viewpoint - The company held its 2024 annual performance briefing on April 11, 2025, to discuss its operational performance and future development plans, addressing investor concerns within the scope of information disclosure [1][2]. Group 1: Performance and Strategy - The company reported a decline in revenue and net profit in the previous year due to challenges from emerging channels, weak product strength in the radish category, and ongoing adjustments in product specifications [6][7]. - The company plans to enhance the strength of its radish products, optimize its traditional pickled vegetable offerings, and accelerate the launch of new products to achieve performance growth [7]. - In 2024, the company’s sales from the catering channel exceeded 100 million, accounting for approximately 4% of total sales, with a growth rate of around 30% [5]. Group 2: Distribution and Marketing - The company is focusing on expanding its distribution channels, with traditional channels remaining dominant while new channels like e-commerce account for about 10% of sales [7]. - Different marketing strategies are being implemented for various channels, including differentiated product specifications and pricing systems [7]. - The company aims to enhance brand recognition and market competitiveness through promotional activities and product upgrades, leveraging the existing brand reputation of "Wujiang" [9]. Group 3: Product Development and Innovation - The company has optimized the manufacturing process and flavor profiles of its radish products, launching new offerings like "Crispy Dried Radish" to expand its product range [4]. - The company is committed to a "category expansion" strategy, focusing on developing new products tailored for the catering sector [4]. - The company is exploring opportunities in the compound seasoning market, which shows significant growth potential and lacks established brands [13]. Group 4: Supply Chain and Cost Management - The company has implemented a raw material purchase protection price policy to stabilize supply and control procurement costs, ensuring a stable cost level [8]. - The company collaborates with farmers and cooperatives to promote sustainable agricultural practices and secure a stable supply of raw materials [8]. Group 5: Future Outlook - The company anticipates that the overall market for pickled vegetables will continue to concentrate among leading enterprises, with plans for expansion into multiple categories and channels [12][13]. - The company is focused on identifying and capitalizing on growth opportunities in emerging product categories with significant market demand [13].