Tsingtao Brewery(SH:600600) Quan Jing Wang·2025-04-15 09:00Core Viewpoint - Qingdao Beer aims to drive high-quality development through innovation, focusing on product, quality, brand, and marketing model innovations, achieving record sales and profits in 2024 [1][2]. Group 1: Financial Performance - In 2024, Qingdao Beer achieved a product sales volume of 7.538 million kiloliters and a revenue of 32.14 billion yuan, with a net profit attributable to shareholders of 4.34 billion yuan, marking a historical high [1]. - The company reported a 21% year-on-year increase in online product sales, maintaining growth for 12 consecutive years [1]. Group 2: Market Strategy - The company is expanding its market presence by leveraging its brand and quality advantages, focusing on the "one vertical and two horizontal" market strategy, and enhancing its base market position [1]. - Qingdao Beer is actively pursuing new business models and retail expansions, including fresh delivery services in 24 cities to meet diverse consumer demands [1]. Group 3: International Expansion - Qingdao Beer has established a presence in 120 countries and regions, focusing on high-quality, high-price, and high-visibility product positioning in international markets [2]. - The company is enhancing brand promotion and product marketing through innovative products and immersive experiences, further increasing brand influence [2]. Group 4: Strategic Restructuring - A strategic restructuring is underway between Qingdao Beer Group and Qingdao Beverage Group, with plans for deep integration at the group level as per the municipal government's decision [3].