Core Insights - The Wuzhen Health Conference held from April 8 to 12 showcased the achievements of Yiling Pharmaceutical in digital transformation and innovation, earning multiple awards including "Top 10 Digital Model Enterprises in Pharmaceutical Manufacturing" and "Top 20 Digital Leading Enterprises in Pharmaceutical Retail" [1][2] Digital Transformation - Yiling Pharmaceutical has over 30 years of experience in traditional Chinese medicine, focusing on integrating digital technologies like big data and artificial intelligence to optimize drug development and accelerate innovation [2] - The company has established a comprehensive digital system covering research, production, and quality control, enhancing product quality and traceability through smart manufacturing and IoT technologies [2] - Yiling has built over 60 medicinal herb cultivation bases across seven major production areas in China, utilizing digital management systems to ensure standardized and sustainable raw material quality [2] Brand Strategy Innovation - Yiling Pharmaceutical emphasizes innovation in its brand strategy, aiming to create a globally influential traditional Chinese medicine brand [3] - The company has developed a series of innovative traditional Chinese medicines guided by the theory of meridian diseases, achieving significant recognition including six national science and technology awards [3] - Products like Tongxinluo capsules and Qiliqiangxin capsules have gained a strong reputation among consumers for treating cardiovascular diseases and other health issues [3] Product Positioning Innovation - Yiling Pharmaceutical focuses on accurately meeting diverse consumer health needs through innovative product positioning [4] - The company’s product, Wanbi'an Suanzaoren Oil Soft Capsules, won the "Soso Rabbit Health Goodies - Preferred Award" for its unique approach to sleep improvement [4] - Research indicates that Suanzaoren oil significantly enhances deep sleep quality and alleviates anxiety without dependency, making it popular among consumers [4] Market Channel Innovation - Yiling Pharmaceutical actively innovates in market channels, expanding beyond traditional sales methods to include online platforms and live-streaming sales [5] - The company promotes the internationalization of traditional Chinese medicine through evidence-based research, with products like Tongxinluo capsules registered in over 50 countries [5] - Yiling's market channel strategy focuses on comprehensive coverage, international breakthroughs, brand synergy, and digital empowerment, transitioning from a traditional pharmaceutical company to a modern, international health service provider [5]
以岭药业斩获多项殊荣,以创新打造医药健康产业新引擎