From ‘GRWM’ to ‘BTS’: Why SMBs Must Embrace Authentic, Story-Driven Video to Connect with Gen Z and Millennials

A Media Snippet accompanying this announcement is available by clicking on this link. New insights reveal that younger audiences expect more than ads—they want real stories, honest content, and video formats that feel personal and relatable. NEW YORK, April 15, 2025 (GLOBE NEWSWIRE) -- iStock, a leading ecommerce platform providing premium content to SMBs, SMEs, creatives, and students everywhere, reveals video content continues to dominate the digital landscape, particularly among Gen Z and Millennial con ...