Core Insights - Younger audiences, particularly Gen Z and Millennials, prefer authentic and relatable video content over traditional advertisements [2][4] - Video content is increasingly important for small and medium-sized businesses (SMBs) to connect with consumers and build trust [5][9] Audience Preferences - 71% of Gen Z and Millennials enjoy short-form videos on social media, while 41% find long-form videos inspiring, indicating a demand for diverse video formats [3] - A significant 98% of viewers value authenticity in the visuals they consume, with younger audiences favoring formats like "Get Ready With Me" and behind-the-scenes videos [4] Business Opportunities - SMBs can leverage approachable video formats to showcase their brand personality and human side, enhancing engagement and trust [5][6] - Video content allows businesses to tell their stories effectively, whether through light-hearted or premium brand personas [6][8] Industry-Specific Strategies - Different sectors should tailor their video storytelling approaches; for example, travel videos can drive interest and bookings, while health and wellness content should focus on real individuals [10] - In retail and e-commerce, 72% of consumers prefer video for product demonstrations, which can enhance trust and conversion rates [10]
From ‘GRWM’ to ‘BTS’: Why SMBs Must Embrace Authentic, Story-Driven Video to Connect with Gen Z and Millennials