海南文旅“破圈”秘籍：旅游新花样+免税升级，把“流量”变“留量”

Group 1 - The fifth Consumer Expo showcased the "cruise economy," outdoor cultural tourism, and unique scenic spots as key attractions, with immersive experiences leading the new consumption trend [1] - The "sea lounge" cruise, debuting at the expo, offers enhanced social attributes, catering to family activities, salon gatherings, and business meetings, attracting many tourists since its launch this year [1] - The Haikou Dongpo Old Wharf project, set to launch in May, will feature immersive experiences that highlight historical architecture and cultural heritage, allowing visitors to engage with Dongpo culture [1] Group 2 - As of March 31, 2023, the Hainan duty-free "buy and pick up" policy has generated a total shopping amount of 6.94 billion yuan and attracted 3.48 million shoppers over two years [2] - Hainan plans to enhance its duty-free operations by expanding the "buy and pick up" product categories, promoting the integration of "duty-free + cultural tourism," and upgrading digital services [2] Group 3 - Exhibitors emphasized the need to introduce popular consumer products such as 3C digital devices, apparel, sports gear, health products, and children's toys [3]