One chart shows just how much Instagram could benefit from a TikTok ban

Core Insights - Instagram stands to gain significantly if TikTok is banned, as evidenced by a spike in usage during a previous TikTok outage [1][2] - Meta's presentation highlighted that Instagram's hourly time spent increased dramatically when TikTok was unavailable, indicating a potential trend [2] - If TikTok is banned, Meta could see an estimated increase in advertising revenue between $2.46 billion and $3.38 billion [4] Company Developments - Instagram is preparing to launch a new editing app called Edits, aimed at enhancing its short-form video feature Reels, which will compete with ByteDance's CapCut [5] - The spike in Instagram usage during TikTok's downtime suggests a direct correlation between TikTok's availability and Instagram's user engagement [1][2] Industry Context - TikTok's future remains uncertain as it seeks to comply with divest-or-ban regulations set by the U.S. government, which could impact its operations and user base [3] - The potential ban on TikTok could lead to a significant shift in the social media landscape, benefiting platforms like Instagram and Facebook that offer similar content formats [4]