Weibo Publishes 2024 Environmental, Social and Governance Report

Core Viewpoint - Weibo Corporation has published its 2024 Environmental, Social and Governance (ESG) Report, highlighting its commitment to sustainable development and value creation across various domains, including social responsibility, technological innovation, and green operations [1][2]. Group 1: Social Responsibility and Community Engagement - Weibo has launched over 24,000 public welfare projects on its Charity Platform, attracting over 51 million individual donations, with total contributions exceeding RMB 760 million [3]. - The platform has initiated over 1,000 topics related to rural revitalization, generating over 20 billion views and over 5 million discussions, collaborating with various stakeholders to promote traditional Chinese culture [4]. Group 2: Technological Innovation and Content Ecosystem - Weibo has developed a comprehensive content ecosystem covering 39 verticals, including entertainment and sports, and launched an audio feature to support content creators [5][6]. - The company has registered its proprietary "Zhiwei" large language model and introduced AI-powered features to enhance user experience and content generation [7]. Group 3: Employee Development and Workplace Diversity - Female employees account for 53% of the total workforce, with women holding 47% of STEM-related positions and various leadership roles [8][9]. - Weibo has achieved a 100% employee training coverage rate, with an average training duration of approximately 28 hours per employee in 2024, resulting in an employee dedication rate of 84% [10]. Group 4: Environmental Sustainability - Weibo has reduced its Scope 3 greenhouse gas emissions by 39% compared to 2021, demonstrating its commitment to low-carbon development [11]. - The company’s data centers are designed with a Power Usage Effectiveness (PUE) of 1.2 and utilize 50% green power, with its headquarters receiving LEED Platinum certification [12]. Group 5: Corporate Governance and Industry Standards - Weibo has participated in the formulation of 11 industry standards and 17 group standards related to information security and privacy protection, contributing to the responsible development of the generative AI sector [14].