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“次元”消费成新宠 微博IN的商业密码
Bei Jing Shang Bao· 2025-11-02 16:01
如何持续吸引年轻群体关注?张成表示,微博IN从产业发展与场景拓展双维度发力。在IP运营层面,尽 管单个IP存在热度周期,但动漫产业整体仍呈高速发展态势。对此,项目运营方需要主动发挥引导作 用,一方面助力合作商户推进IP内容迭代更新,另一方面精准捕捉各IP实时热点,通过联合策划主题活 动的形式,让IP价值持续释放,为消费者带来新鲜感。在场景拓展方面,微博IN需要打破二次元领域局 限,以二次元为核心辐射多元消费场景。目前,体育类集换式卡牌、各类娱乐体验项目正逐步融入现有 体系,旨在为年轻群体打造"每周有新内容"的消费空间,进一步丰富潮流文化体验。 位于朝阳公园东侧的微博IN跨次元引力场以国际手办品牌首店集群和电竞馆"钻石中心"引流,成为北京 年轻客群新打卡地。北京商报记者近日专访微博IN跨次元引力场总经理张成获悉,"次元"商业爆发的背 后,是消费需求从"功能满足"向"精神认同"的跃迁。与大众购物中心不同的是,次元商业体不仅依靠品 牌组合,更需要接连不断的营销和主题活动,才能够让这样的垂类购物中心保持常新。 招商把控不止品牌 作为北京首座聚焦"次元"文化的城市商业体,微博IN跨次元引力场备受业内关注。北京商报记者在 ...
次元消费成商业新宠 微博IN的商业密码是什么
Bei Jing Shang Bao· 2025-11-02 10:11
Core Insights - The emergence of dimension commerce is driven by a shift in consumer demand from "functional satisfaction" to "spiritual recognition" [1][4] - Weibo IN Cross-Dimensional Gravity Field has become a new hotspot for young consumers in Beijing, focusing on continuous marketing and themed activities to maintain freshness [1][4] Group 1: Business Model and Strategy - Weibo IN focuses on capturing the needs of Generation Z, with a unique positioning as Beijing's first urban commercial space centered on dimension culture [4][12] - The project features a diverse layout with retail (45%), experiential and trendy segments (30%), and dining (25%), highlighting the "first store economy" by introducing numerous leading brands [9][12] - The operational strategy emphasizes fine-tuned brand selection to avoid internal competition, contrasting with traditional shopping centers that cluster similar brands [12] Group 2: Event and Activity Management - Weibo IN has hosted approximately 80 events to maintain customer flow, with an estimated 500-600 events planned annually [13][16] - The project aims to continuously attract young consumers by integrating various entertainment experiences and regularly updating IP content [16][18] Group 3: Market Trends and Future Directions - The dimension commerce sector is characterized by emotional engagement and deep cultural integration, appealing to young consumers seeking social identity through related products and activities [17][18] - Future growth in dimension commerce will require differentiation in offerings, content innovation, and expansion into lower-tier markets through online channels [18][19] - The integration of technologies like VR, AR, and blockchain is expected to enhance consumer experience and product value, while also expanding into sectors like tourism, education, and sports [19]
首发!鸿蒙版微博独家支持“HDR Vivid动图”功能
Sou Hu Wang· 2025-10-31 14:10
今日,鸿蒙版微博APP重磅更新,首发"HDR Vivid动图"功能,独家支持HDR Vivid动图的 发布和展示,并新增支持鸿蒙独家功能——"碰一碰"分享微博,为内容创作与分享带来全新 可能。此外,鸿蒙版微博此次更新还包含了浏览与评论、群聊、粉丝互动、直播等方面的十 余项新功能,可用更好用。 (7, 得7日 上微博看明星热点新闻资讯 排行榜 安装 年龄 开发老 892万 12+ #5 ( है 次 社交 北京微梦创 新功能 2025/10/31 > 版本 15.10.0 版本更新说明: -HDR 动态图发布和展示 -我的-会员中心 -视频清晰度选择 -群公告、群昵称、图片/视频查看器优化、支持文件类型 预览 -超话赚经验、置顶贴、卡片编辑 -预约直播 -碰一碰分享 -优化: 视频播放体验, 性能和稳定性, 等 收起 预览 随时随地发现新鲜 专属兴趣内容精准推送 FA = 1 = 1 打开 首发支持HDR Vivid动图,携手鸿蒙解锁独家新玩法 ●首发支持HDR Vivid动图:鸿蒙版微博在率先支持HDR Vivid超高清图片发布与浏览的基础 上,本次更首发支持"HDR Vivid动图"功能,实现了微博动图"拍 ...
Weibo Corporation to Report Third Quarter 2025 Financial Results on November 18, 2025
The Manila Times· 2025-10-31 09:20
BEIJING, Oct. 31, 2025 /PRNewswire/ -- Weibo Corporation (Nasdaq: WB and HKEX: 9898), a leading social media for people to create, share and discover content, will announce its unaudited financial results for the third quarter 2025 before the U.S. market opens on Tuesday, November 18, 2025. Following the announcement, Weibo's management team will host a conference call from 6 AM - 7 AM Eastern Time on November 18, 2025 (or 7 PM - 8 PM Beijing Time on November 18, 2025) to present an overview of the Company' ...
微博-SW(09898.HK):将于11月18日公布第三季度财务业绩
Ge Long Hui· 2025-10-31 09:05
Core Viewpoint - Weibo-SW (09898.HK) announced that its board of directors will hold a meeting on November 18, 2025, to approve the unaudited financial results for the three months ending September 30, 2025 [1] Financial Performance - The company will release its financial results for the third quarter of 2025 after the trading hours of the Hong Kong Stock Exchange and before the opening of the US stock market on November 18, 2025 [1]
微博(09898) - 董事会会议日期及2025年第三季度财务业绩公告刊发日期
2025-10-31 09:00
本公司的管理團隊將於2025年11月18日(星期二)(香港時間)下午七時正舉行電 話會議,以討論2025年第三季度財務業績並回答提問。擬接入電話會議的與會者 須通過以下公共與會者鏈接進行註冊。於註冊後,接入及說明指引將載於確認的 電子郵件中。 香港交易及結算所有限公司及香港聯合交易所有限公司對本公告的內容概不負責,對其準確性 或完整性亦不發表任何聲明,並明確表示概不會就本公告全部或任何部分內容而產生或因倚賴 該等內容而引致的任何損失承擔任何責任。 Weibo Corporation 微博股份有限公司 (於開曼群島註冊成立以不同投票權控制的有限責任公司) (股份代號:9898) 董事會會議日期及 2025年第三季度財務業績公告刊發日期 微博股份有限公司(「本公司」)董事會(「董事會」)將於2025年11月18日(星期二) (香港時間)舉行董事會會議,以(其中包括)批准本公司截至2025年9月30日止 三個月的未經審核財務業績及公告(「2025年第三季度財務業績」)。本公司將於 2025年11月18日(星期二)(香港時間)在香港聯合交易所有限公司交易時段後及 美國股市開市前,在香港聯合交易所有限公司網站www.h ...
美股异动丨微博盘前跌约1% 机构指广告业务面临特定垂直领域逆风压力
Ge Long Hui· 2025-10-28 09:05
Core Viewpoint - Weibo (WB.US) is experiencing a decline in pre-market trading due to weaker-than-expected advertising demand in specific verticals such as fast-moving consumer goods, mobile phones, and online gaming, leading to a downward revision of revenue forecasts for the upcoming years [1] Financial Performance - Weibo's total revenue for Q3 2025 is projected to decrease by 5% year-on-year to $442 million, slightly below previous estimates [1] - Non-GAAP net income is expected to decline by 20% year-on-year to $111 million, primarily due to revenue drop and increased investments in AI [1] Revenue Forecast Adjustments - The revenue forecasts for Weibo from FY 2025 to FY 2027 have been reduced by 1% to 2% due to pressures in specific verticals [1] - The valuation forecast has been extended to FY 2026, with the target price lowered from $14.50 to $14 while maintaining a "Buy" rating [1] Stock Performance - As of the latest data, Weibo's pre-market price is $11.41, reflecting a decrease of 0.95% [1] - The stock has a market capitalization of $2.82 billion and a price-to-earnings ratio of 8.17 [1]
Weibo Stock: Why Bulls May Have To Endure A Bumpy Road Ahead (NASDAQ:WB)
Seeking Alpha· 2025-10-28 04:54
Core Viewpoint - Weibo Corporation has shown significant recovery in its stock performance over the last six months after experiencing a nearly 40% decline in April [1] Company Summary - Weibo Corporation is a social media platform based in China [1] - The company faced a substantial drop in stock value, losing almost 40% during the turmoil in April [1] Industry Context - The performance of Weibo Corporation reflects broader trends in the social media industry in China, indicating potential volatility and recovery patterns [1]
招银国际每日投资策略-20251027
Zhao Yin Guo Ji· 2025-10-27 04:02
Macro Commentary - The US September CPI year-on-year growth rate continues to rise slightly but is below market expectations, with core CPI showing a month-on-month slowdown [2] - The Federal Reserve is expected to focus more on employment risks, with a potential interest rate cut in October or December, targeting a year-end federal funds rate of 3.75%-4% [2] - The Chinese stock market saw gains, with sectors like materials, consumer discretionary, and information technology leading, while utilities, consumer staples, and real estate lagged [4] Industry Commentary - The MSCI China Healthcare Index has risen 58.6% since the beginning of 2025, outperforming the MSCI China Index by 24.2%, indicating a recovery in the pharmaceutical sector [5] - The CXO industry is expected to see performance recovery in the second half of 2025 due to a resurgence in demand for innovative drug development and a rebound in capital market financing [5] - The report highlights the importance of clinical progress for authorized innovative drug pipelines overseas as a catalyst for stock price increases [7] Company Commentary - Great Wall Motors reported a slight decline in gross margin in Q3 2025, with a 3.6% increase in average selling price, but net profit fell 50% to 2.3 billion yuan due to delays in tax refunds [9] - The company maintains a sales forecast of 1.35 million units for 2025, with expectations for Q4 sales to reach 430,000 units, reflecting an 11% year-on-year growth [9] - Xiaomi is expected to report a strong Q3 2025 performance, with a projected 60% year-on-year increase in adjusted net profit, driven by robust electric vehicle sales [14] - Weibo anticipates a 5% decline in total revenue for Q3 2025, primarily due to weaker advertising demand from certain industries [15]
搬到新疆村里,下了个假雪! 微博vlog大赛微博跨域计划中长视频流量扶持计划
Xin Lang Cai Jing· 2025-10-26 12:24
Core Insights - The article discusses a recent event where a fake snow was created in a village in Xinjiang, highlighting the unique cultural and environmental aspects of the region [2] Group 1 - The event showcases the innovative use of technology to create artificial snow, which may attract tourism and enhance local experiences [2] - The initiative is part of a broader trend of leveraging social media platforms like Weibo to promote local culture and activities [2] - The use of hashtags related to the event indicates a strategic approach to engage audiences and increase visibility [2]