Dave's Killer Bread Remixes a Classic with the Launch of Sandwich Rolls

Core Insights - Dave's Killer Bread is launching organic Sandwich Rolls in two varieties: 21 Whole Grains and Seeds and Sandwich Rolls Done Right, aiming to enhance the sandwich experience for consumers [1][2] Product Details - The new Sandwich Rolls are designed for various uses, including hearty sub sandwiches, hot dogs, and French bread pizzas, emphasizing convenience and versatility [2] - The 21 Whole Grains and Seeds variety contains 16g of whole grains and 11g of protein (11% Daily Value) per serving, while the Sandwich Rolls Done Right offers 10g of whole grains and 11g of protein (11% Daily Value) [3] Brand Positioning - The brand focuses on high-quality ingredients, with the Sandwich Rolls being USDA organic, Non-GMO Project Verified, and free from high fructose corn syrup and artificial additives [4] - The retail price for a 6-count package of the Sandwich Rolls is $6.99, available in grocery stores nationwide [4] Company Background - Dave's Killer Bread is the best-selling organic bread brand in the U.S. and Canada, with a commitment to Second Chance Employment, employing individuals with criminal backgrounds [5]