Shein, Temu to raise prices as expenses rise while under pressure from Trump's trade policies

Core Points - Chinese online marketplace Temu and fast-fashion retailer Shein will increase prices on their products starting April 25, 2025, due to rising operating expenses linked to changes in global trade rules and tariffs [1][2] - Both companies have experienced rapid growth in the U.S. market, benefiting from the "de minimis" exemption that allowed low-value imports to enter the country duty-free [2] - An executive order signed by President Trump will close the trade loophole that permitted packages valued under $800 from China and Hong Kong to enter the U.S. without duties, with the order taking effect on May 2 [2][4] Company Impact - The price adjustments are a direct response to increased costs resulting from the new tariffs, which may affect the affordability of their products for consumers [1] - The closure of the trade loophole poses a significant challenge to the business models of both Temu and Shein, which have relied on low-cost imports to maintain competitive pricing [2][4] - The companies have communicated to customers the importance of purchasing before the price increases take effect, indicating a strategic move to boost sales in the short term [1]