景顺长城联合国泰海通、同花顺等机构，发布ETF客户投资行为洞察报告

Core Insights - The ETF market has experienced significant growth, with total market size reaching 3.72 trillion yuan, an increase of 81.57% year-on-year, and the number of ETF holders growing to 20.95 million, a 10.8-fold increase since mid-2019 [2][9] - The report provides a comprehensive analysis of investor behavior, revealing insights into demographics, investment preferences, and strategies, aimed at enhancing the understanding of the ETF ecosystem [1][9] Investor Demographics - Investors aged 30-40 remain the core demographic, accounting for over 30% of the market, while the under-25 age group has seen a remarkable growth rate of 212% [3] - Male investors represent approximately 58% of the ETF market, slightly higher than female investors, although the proportion of female investors in the ETF market exceeds that in the stock market by 1.4 percentage points [3] - Geographically, ETF investors are concentrated in first-tier and new first-tier cities, with Shanghai's ETF customer base accounting for nearly 10% despite only representing 1.7% of the national population [3] Investment Behavior - Approximately 55% of ETF investors have achieved profits of over 2% in the past year, indicating a favorable earning effect, while the proportion of investors facing significant losses is relatively low [2] - The average holding amount for ETF customers has increased from 85,000 yuan in 2020 to 112,000 yuan in 2024, reflecting a rising trend in investment [5] - The report highlights that 44% of customers hold their investments for less than one month, while nearly 27% hold for over a year, with a small fraction maintaining positions for five years or more [5] Investment Preferences - There is a notable preference for high-growth sectors, with the Sci-Tech sector accounting for about 15% of new trading customers, particularly in the Sci-Tech 50 and semiconductor chip sectors [5] - The report indicates that 51.6% of non-investors cite a lack of understanding of ETFs as the primary barrier to entry, while 17.3% express concerns about lower returns compared to stocks [4] Information Sources and Strategies - Nearly 90% of ETF investors pay attention to KOLs (Key Opinion Leaders) across various media, with a preference for those providing regular insights and investment strategies [6] - The report suggests that systematic investment strategies, such as dollar-cost averaging, have shown better performance in terms of average returns and win rates [7][8] - The company emphasizes the importance of diversified asset allocation to mitigate risks and enhance returns, with a focus on various ETF products tailored to different market conditions [8]