3 6 Ke·2025-04-17 02:35Core Insights - The core insight of the articles is that small home appliance companies such as Supor, Xinbao, and Bear Electric have reported positive revenue growth for 2024, primarily driven by significant increases in overseas sales despite facing challenges from U.S. tariffs [1][5][6]. Group 1: Revenue Performance - Supor reported total revenue of 22.427 billion yuan, a year-on-year increase of 5.27%, with domestic revenue declining by 1.21% to 14.925 billion yuan and overseas revenue increasing by 21.07% to 7.502 billion yuan [5][6]. - Xinbao achieved total revenue of 16.821 billion yuan, up 14.84%, with domestic revenue down 4.42% to 3.666 billion yuan and overseas revenue up 21.68% to 13.155 billion yuan [5][6]. - Bear Electric's total revenue reached 4.758 billion yuan, a slight increase of 0.98%, with domestic sales down 5.81% to 4.090 billion yuan and overseas sales soaring by 80.81% to 668 million yuan [5][6]. Group 2: Overseas Growth - All three companies experienced robust growth in overseas markets, with overseas revenue growth rates exceeding 20%, and Bear Electric's overseas revenue growth reaching over 80% [1][6]. - The demand for small home appliances in emerging markets such as Southeast Asia, the Middle East, and Latin America has been increasing, allowing these companies to leverage their cost advantages and occupy market share [6][8]. Group 3: Impact of Tariffs - The U.S. government implemented "reciprocal tariffs" on April 9, 2024, raising the cumulative tariff rate on all Chinese goods to 104%, with further increases announced shortly after [7][8]. - Companies like Supor and Bear Electric indicated that their exposure to the North American market is relatively low, and they can adapt through overseas production bases, minimizing the overall impact of tariffs [8][9]. - Xinbao, however, has a significant portion of its exports (30-40%) directed towards the North American market and is actively seeking strategies to mitigate the potential impacts of tariffs [9][10]. Group 4: Strategic Responses - Industry analysts suggest that small appliance companies should enhance supply chain security, reduce reliance on OEM models, and diversify overseas channels to mitigate the effects of changing policies [10][11]. - The consensus among industry experts is that despite current uncertainties, globalization remains essential for the long-term growth of Chinese enterprises [11].