Core Viewpoint - The strategic partnership between JinSai Health and Alibaba Health aims to enhance resource integration and achieve significant sales targets in the nutrition and health sector, particularly focusing on youth health development [1][5]. Group 1: Strategic Cooperation - The agreement emphasizes the joint development of annual strategic new products by leveraging data insights to identify market demands in the nutrition and health segment [4]. - Alibaba Health will provide comprehensive operational support through its platform traffic and digital marketing capabilities, while JinSai Health will utilize its R&D strengths to drive product innovation [4][6]. - Both companies plan to invest in marketing initiatives, including live streaming and targeted advertising, to enhance brand penetration and consumer awareness [4]. Group 2: Focus on Youth Health - The collaboration specifically targets the youth nutrition and health sector, with a commitment to delivering scientific and professional nutritional solutions to families [5]. - Alibaba Health will allocate resources to support JinSai Health in creating a youth health IP, promoting social responsibility through customized health education and joint public welfare activities [5]. Group 3: Industry Leadership and Long-term Vision - JinSai Health is recognized as a leading player in the nutrition and health field, while Alibaba Health's extensive user base and digital capabilities position it as a key growth platform [6]. - The partnership signifies a shift from short-term sales focus to long-term value creation, with a commitment to regular communication and strategy optimization [6]. - Both companies aim to drive innovation and enhance user experience, contributing to the intelligent and precise development of the nutrition and health industry in China [7].
金赛健康与阿里健康达成战略合作 共启2025年营养保健新篇章