Core Viewpoint - MiHoYo's legal department has officially established a presence on platforms like Bilibili, Douyin, Xiaohongshu, and Weibo, marking a significant step in its efforts to combat IP infringement and protect its gaming assets [2][6][25] Group 1: Legal Actions and Achievements - MiHoYo has successfully pursued legal action against Dream Back Company for unauthorized use of its official name, resulting in a court ruling that requires the company to compensate MiHoYo 500,000 yuan for economic losses and legal expenses [2] - The company has assisted law enforcement in apprehending over 40 individuals involved in illegal account rentals and sales, with the total amount involved exceeding 1 billion yuan and over 10 million pieces of stolen personal information recovered [4] - MiHoYo has taken action against over 200 game leak perpetrators, with individual penalties reaching up to 550,000 yuan [19] Group 2: Industry Context and Comparisons - As a leading player in the domestic ACG (Anime, Comic, and Game) market, MiHoYo faces ongoing challenges related to IP infringement, necessitating a robust legal strategy [6][25] - The establishment of a dedicated legal account for case updates is a first among Chinese gaming companies, positioning MiHoYo alongside industry giants like Disney and Nintendo, known for their aggressive legal protections [6][10] - The legal department's visibility and proactive communication strategy are expected to enhance MiHoYo's brand reputation and deter potential infringers [12][25] Group 3: Community Engagement and Reactions - Players have shown interest in MiHoYo's legal battles, often discussing ongoing cases and expressing support for the company's efforts to protect its intellectual property [4][22] - The shift in MiHoYo's strategy from discreet legal victories to publicizing its legal actions has increased community engagement, with players humorously acknowledging the company's efforts [23][25] - The expansion of the ACG market and the popularity of derivative works make it challenging to eliminate infringement entirely, but MiHoYo's public announcements and legal actions are likely to have a deterrent effect [25]
活久见,米哈游法务部开社交账号,邀请全网一起吃瓜
3 6 Ke·2025-04-17 10:20