eXp Realty Enters Türkiye, Marking Second Global Expansion in Just Four Weeks

Core Viewpoint - eXp Realty has officially launched in Türkiye, marking its 26th international market and demonstrating the company's rapid global expansion strategy [1][2] Group 1: Company Expansion - The launch in Türkiye follows the successful entry into Peru just weeks prior, showcasing eXp's commitment to an agent-first model that adapts to the needs of real estate professionals globally [1][2] - eXp Realty is the largest independent real estate brokerage worldwide, with nearly 83,000 agents across 26 international locations [5] Group 2: Market Strategy - Türkiye's strategic location between Europe and Asia, along with its growing real estate sector, aligns well with eXp's cloud-based business model designed to empower agents [2] - The company emphasizes a scalable, agent-centric approach that offers flexibility, financial opportunities, and global connections for agents [2][4] Group 3: Leadership and Community Engagement - Yigit Portakal has been appointed as the Country Leader for eXp Türkiye, bringing significant market knowledge and a strong agent-first mindset to the role [3] - Portakal's leadership is expected to resonate with agents in Türkiye who are seeking innovative ways to enhance their careers [3] Group 4: Unique Value Proposition - eXp Realty provides agents in Türkiye with a platform that eliminates traditional barriers, allowing them to control their business [4] - Key benefits for agents include a cloud-based model with no physical office requirements, attractive commission structures, revenue share, equity opportunities, and access to a global network of agents [7]