织密直播带货防护网 北京严查以假充真、虚假宣传

Core Viewpoint - Beijing's market regulatory authority has introduced measures to regulate unreasonable business practices in online sales and live streaming, focusing on five types of illegal activities [1][3]. Group 1: Regulatory Measures - The measures include ten actions such as urging companies to fulfill compliance management responsibilities and strictly investigating five types of illegal activities [3]. - The focus is on combating counterfeit products, false advertising, price fraud, and algorithmic manipulation in online sales and live streaming [3][4]. Group 2: Enforcement Actions - In 2024, a total of 94 cases related to live streaming sales were investigated, addressing issues like false advertising and price fraud to protect consumer rights and ensure fair market competition [4]. - Companies like Douyin and JD have initiated self-inspections and rectifications, with Douyin addressing over 100,000 instances of unauthorized live streaming since November 2024 [4][5]. Group 3: Compliance and Guidance - The regulatory authority will conduct regular consultations and compliance guidance to encourage platform companies to establish compliance management organizations and clarify responsibilities [5]. - Innovative non-on-site supervision will be implemented, allowing access to credit regulatory data and enhancing ongoing guidance services [5].