一天卖出1.56吨！大润发“外贸生姜”火了

Core Viewpoint - Domestic supermarkets are actively promoting the sale of foreign trade products to support foreign trade enterprises amid international market challenges, with Dazhonghua Supermarket launching its first "foreign trade ginger" as part of a special support plan [1][8]. Group 1: Sales Performance - On the first day of sales, the ginger's volume in the North China region increased sixfold compared to the average daily sales, reaching 1.2 tons, and sales rose to 1.56 tons the following day, indicating strong consumer demand for foreign trade products [1][5]. - The ginger is priced at 4.98 yuan per 500g, and the product has been well-received by consumers, with many actively inquiring about and purchasing it [5][9]. Group 2: Supply Chain and Product Sourcing - The ginger is sourced from Qingdao Litai Agricultural Products Co., Ltd., which specializes in ginger exports primarily to the US and Southeast Asia, currently facing inventory challenges with approximately 1,000 tons valued at over 8 million yuan [8][12]. - Dazhonghua completed the qualification review, product quality control, and supply chain communication within 48 hours, signing an initial order of about 6.6 tons of ginger for distribution in 52 stores across cities like Beijing, Tianjin, and Jinan [8][12]. Group 3: Strategic Initiatives - The "Foreign Trade Quality Products China Tour" initiative aims to introduce high-quality international standard products to consumers while alleviating challenges faced by foreign trade enterprises, with 77 companies already registered across various categories [12][13]. - Dazhonghua emphasizes that the introduction of foreign trade products will not negatively impact existing suppliers but will foster healthy competition and enhance supply chain diversity [12][13]. Group 4: Future Plans - The initiative is not merely about price reductions but focuses on "quality at a reasonable price," benefiting consumers with international quality products while providing foreign enterprises with market access [13]. - Dazhonghua plans to continue expanding this initiative, with additional foreign trade products, such as cod fillets, expected to be launched soon [13].