华利集团(300979):新增客户ADIDAS 保持积极扩产

Core Viewpoint - The company reported a revenue of 24.006 billion yuan for 2024, representing a year-on-year increase of 19.35%, and a net profit attributable to shareholders of 3.840 billion yuan, up 20.00% year-on-year, aligning with previous expectations [1] Group 1: Financial Performance - Q4 revenue reached 6.495 billion yuan, showing a year-on-year growth of 11.88%, while net profit for the same period was 0.997 billion yuan, up 9.18% year-on-year, indicating a slowdown in revenue growth compared to the first three quarters due to a high base effect from brand clients' inventory adjustments [1] - The company plans to distribute a dividend of 2.3 yuan per share for 2024, with a payout ratio of 69.89%, significantly higher than the 44% in 2023 [2] - Operating cash flow for 2024 was 4.617 billion yuan, reflecting a year-on-year increase of 24.97%, with cash and cash equivalents amounting to 5.590 billion yuan, indicating a strong liquidity position [3] Group 2: Sales and Customer Dynamics - The company expects to sell 223 million pairs of sports shoes in 2024, a year-on-year increase of 17.53%, with an average price of 107.7 yuan per pair, up 1.7% year-on-year, indicating a positive trend in both volume and pricing [2] - The revenue contribution from the top five customers decreased by 3.2 percentage points year-on-year to 79.1%, with new clients like Adidas, New Balance, and Reebok contributing to growth [2] - Revenue from sports casual shoes, outdoor boots, and sports sandals & slippers showed varied performance, with increases of 17.9%, a decrease of 33.7%, and a significant increase of 125.8% respectively, driven mainly by UGG slipper orders [2] Group 3: Capacity and Production - The company plans to open three new factories in Vietnam and one in Indonesia in 2024, increasing total capacity to 229 million pairs, with additional factories in China and Indonesia expected to start production in February 2025 [3] - The capacity utilization rate for 2024 is projected at 96.7%, an increase of 10 percentage points year-on-year, although short-term fluctuations are expected due to new factory ramp-ups [3] - Gross margin for 2024 is expected to rise by 1.2 percentage points to 26.8%, primarily due to improved capacity utilization [3] Group 4: Profit Forecast and Investment Recommendations - The company adjusted its net profit forecasts for 2025-2026 from 4.52 billion yuan and 5.11 billion yuan to 4.36 billion yuan and 5.01 billion yuan respectively, while introducing a new forecast of 5.76 billion yuan for 2027, corresponding to price-to-earnings ratios of 15, 13, and 11 for 2025-2027 [4]