Core Viewpoint - The commercial energy storage market is experiencing a significant price war, with prices dropping to unprecedented lows, driven by intense competition among companies and external market factors [1][2][4]. Price Trends - Longyuan Energy recently launched a new commercial energy storage cabinet priced at 0.478 yuan/Wh, marking a new low in the industry [1]. - Prices have decreased by nearly 70% over the past year, with notable drops from 0.499 yuan/Wh in January to 0.486 yuan/Wh by March [1][2]. - The entry of companies like Kelu Electronics and Wo Cheng New Energy has contributed to the rapid decline in prices, pushing the market into the "5毛时代" (50 cents era) [2][3]. Competitive Landscape - Established companies such as Kelu Electronics and Hongzheng Energy are leading the charge in this price war, with Kelu being recognized for its pioneering contributions to the energy storage sector [3][4]. - Despite calls for focusing on value rather than price, many companies are compelled to participate in the price war due to the competitive market dynamics [4]. Underlying Factors - The decline in prices is influenced by falling upstream costs, particularly in lithium carbonate and battery cell prices, which are expected to drop by 50% to 0.4 yuan/Wh in 2024 [6]. - Changes in regional pricing policies have reduced profit margins for commercial energy storage projects, forcing companies to lower prices to maintain competitiveness [7]. - Increased market maturity has led to more informed customers who are less willing to pay high prices, further driving down costs [8]. Industry Dynamics - The ongoing price war is seen as a necessary phase for the industry, akin to other sectors that have undergone similar competitive pressures [9]. - The future of the commercial energy storage market will likely see a reshaping of the competitive landscape, with weaker players being pushed out [9][10]. - Companies that can provide additional value through technology or services may find opportunities to escape the price war and thrive in the market [10].