平安银行上海分行成立27周年：二十七载与沪同行，金融为民不忘初心

Group 1: Core Insights - Ping An Bank Shanghai Branch has celebrated its 27th anniversary, marking significant growth from its inception in 1998 to now operating 63 branches and serving 7 million corporate and retail customers [1] - The branch emphasizes the integration of Party leadership and high-quality development, establishing a "Ping An Heart to the Party" brand to enhance its service to the real economy [2] Group 2: Financial Services and Strategies - The bank focuses on supporting the national strategy and real economy by providing tailored financial services, particularly in the technology and innovation sectors [3][4] - In 2024, the branch provided 5.6 billion yuan in loans to 44 technology enterprises, aiding in the transformation of technological achievements and industrial upgrades [4] Group 3: Inclusive Finance Initiatives - Ping An Bank Shanghai Branch has developed a "4+1" product system to address the financing needs of small and micro enterprises, achieving a loan balance of nearly 30 billion yuan by the end of 2024 [4][5] - The branch has established a long-term mechanism for inclusive finance, enhancing service efficiency and supporting the healthy development of small and micro enterprises [6] Group 4: Green Finance Development - The branch has actively engaged in green finance, with a loan balance of 8.5 billion yuan by the end of 2024, reflecting a 31% increase from the previous year [7] - It has collaborated with leading private enterprises in the clean energy sector to support projects that reduce carbon emissions and promote sustainable development [7] Group 5: Digital Finance Transformation - The bank is advancing its digital finance services, with 3.12 million registered users on its mobile banking app by the end of 2024, enhancing customer experience through technology [9][10] - It aims to create a multi-faceted payment ecosystem that integrates traditional and digital payment methods, catering to diverse customer needs [10] Group 6: Elderly Care Financial Services - The branch has initiated community programs to provide financial services and support to the elderly, including accessible banking solutions and health services [8] - It is developing a comprehensive pension service system to address the needs of an aging population in Shanghai [8]