Netflix is revamping search with AI to improve discovery

Core Insights - Netflix is enhancing its search experience using AI technologies to improve content discovery for users [1][2] - The company acknowledges that only 1% of traffic is driven by its most popular titles, indicating a need for better discovery and recommendation systems [2] - Netflix has been testing OpenAI-powered search features with select customers in Australia and New Zealand, alongside a new homepage design for its TV app [3] Company Developments - The new homepage redesign is the first major structural change in over a decade, aimed at significantly improving the discovery experience [4] - In the first quarter, Netflix reported a revenue increase of 12.5%, reaching $10.54 billion compared to the previous year [4]