25日起在美涨价！刚刚，SHEIN、Temu官宣

Core Viewpoint - Cross-border e-commerce platforms SHEIN and Temu will adjust their prices starting April 25, 2025, in response to increased tariffs on goods from China and the removal of tax exemptions on small packages [1][2]. Group 1: Price Adjustments - SHEIN announced that its "price adjustment" will take effect later next week due to rising costs from recent changes in global trade rules, although the specific extent of the price increase was not disclosed [2][3]. - Temu also indicated that it will raise prices starting next week due to increased operational costs, while prices will remain unchanged until then [2][3]. Group 2: Market Position and Impact - SHEIN has become the third-largest fashion retailer globally with a market share of 1.53% in 2024, surpassing brands like ZARA, H&M, and Uniqlo, with Nike and Adidas leading the market [3]. - In the U.S. fast fashion market, SHEIN holds a dominant position with a 40% market share, followed by H&M, ZARA, and Uniqlo at 25%, 17%, and 12% respectively [3]. - Temu, launched in 2022, has rapidly expanded to over 80 countries, leveraging its parent company Pinduoduo's experience in the low-cost e-commerce sector [4]. Group 3: Regulatory Environment - The announcement of increased tariffs by former President Trump, which includes significant tariffs on Chinese goods and the cancellation of tax exemptions for packages under $800, has created a challenging regulatory environment for cross-border e-commerce platforms [4].