Group 1 - The core viewpoint of the articles highlights the strategic marketing efforts of Weilong Delicious Global Holdings Co., Ltd. in the konjac snack sector, particularly through the endorsement of young actor Wang Anyu, which aligns with the brand's image of "delicious and low-burden" products [1][3] - The konjac market in China is experiencing significant growth, with a market size of approximately 3.98 billion yuan in 2022 and a year-on-year growth of 16.26% projected for 2023 [3] - Weilong's konjac snack, "Weilong Magic Konjac," has been a pioneer in the market since its launch in 2014, focusing on low-calorie and high dietary fiber positioning, contributing to the company's second growth curve [3] Group 2 - The recent endorsement by Wang Anyu is seen as a strategic move to connect with younger consumers, enhancing brand engagement through emotional links and leveraging celebrity influence to drive actual consumption [3][4] - The spicy snack food sector is expanding, with a projected compound annual growth rate of 9.6% for the market by 2026, indicating a favorable environment for Weilong to capitalize on fan economy and emotional marketing strategies [4]
卫龙魔芋爽官宣代言人 借势“魔芋大年”开启增长新篇章