“打卡式”旅游转型深度体验度假，旅居云南，共赴山水之约

Core Insights - Yunnan Province is transforming its tourism from traditional sightseeing to immersive experiences, promoting "living in Yunnan" as a new tourism concept [1][4] - The province's diverse climate and geography make it an ideal year-round destination, attracting long-term visitors seeking a deeper connection with the region [1][3] Tourism Trends - The trend of "living tourism" is gaining popularity, with Yunnan being a preferred destination for seasonal travelers, especially those escaping extreme weather [1][3] - Emerging cities like Mangshi are becoming popular for their unique offerings, with visitors enjoying local culture and cuisine [2][3] Visitor Experience - Tourists are engaging with local communities, participating in activities such as market visits and cultural performances, enhancing their travel experience [2] - The rise of "hidden gem" towns is attracting visitors who seek authentic experiences and local interactions [2][7] Industry Development - Yunnan is diversifying its tourism offerings, including wellness tourism, cultural experiences, and sports tourism, to meet varied consumer demands [4][5] - The province is witnessing a surge in younger travelers, with over 60% of visitors under 45 years old in early 2023 [5] Rural Tourism Growth - Rural tourism is flourishing, with local communities leveraging unique agricultural products and cultural heritage to attract visitors [6][7] - Villages like Liulangcheng are becoming wellness destinations, integrating agriculture with tourism to create a sustainable model [6][7] Government Initiatives - The Yunnan government is focused on enhancing rural tourism by improving infrastructure, services, and promoting local culture to attract more visitors [7]