【西街观察】对“神医”“神药”，擦边说不

Core Viewpoint - The article emphasizes the need for stricter regulation of misleading advertisements related to "miracle doctors" and "miracle drugs," particularly in the context of new media and online platforms, to protect consumer health and safety [1][2]. Group 1: Regulatory Actions - The National Market Regulatory Administration has issued a notice to rectify advertising market order, specifically targeting misleading health claims that guarantee cures for serious illnesses [1]. - There is a call for enhanced platform responsibility, including a pre-approval mechanism for health-related content and improved advertising identification systems [3]. Group 2: Advertising Tactics - New marketing strategies, such as soft articles, live streaming, and AI-generated virtual personas, are being used to subtly promote health products, making it difficult for consumers to discern the truth [1][2]. - Advertisements are increasingly tailored using big data to target specific demographics, such as the elderly or parents of students, exploiting consumer trust in the platforms [2]. Group 3: Legal and Consumer Protection - The article highlights the need for legal reforms to address advertising practices in the medical and health sectors, including the establishment of a "blacklist" for violators and improved consumer redress mechanisms [4]. - It stresses the importance of increasing penalties for violations and clarifying legal ambiguities to enhance consumer protection [4].