MENGNIU DAIRY(HK:02319) Cai Jing Wang·2025-04-21 02:29Core Viewpoint - The event highlights the collaboration between Mengniu and the Beijing Half Marathon, emphasizing the brand's commitment to promoting health and nutrition through sports participation [1][13]. Group 1: Event Overview - The Beijing Half Marathon took place on April 20, featuring over 10,000 runners from 54 countries, covering a distance of 21.0975 kilometers [3][5]. - The event is recognized as a World Athletics label event and certified by the Chinese Athletics Association as an A1 class event, showcasing the unique charm of Beijing [5]. Group 2: Mengniu's Involvement - Mengniu served as the official strategic partner, promoting its philosophy of "More Mengniu Milk, More Healthy Energy" and organizing various creative activities to support national fitness [1][7]. - The company provided a range of nutritional products, including its brands like Daba Milk and Daily Fresh, to support runners during the event [7][9]. Group 3: Community Engagement - Mengniu established a "Nutrition Support Team" at the event, offering cheese and other nutritional combinations to enhance runners' energy levels [9]. - The company also provided post-race massage services to help runners recover, demonstrating its commitment to athlete well-being [9]. Group 4: Long-term Strategy - Mengniu plans to conduct the "Hundred Cities Marathon" initiative in 2024, aiming to cover nearly 110 events across 100 cities, attracting over 2.2 million participants [13]. - The brand has established itself as a long-term partner in major global sporting events, including the FIFA World Cup and the Olympic Games, reinforcing its commitment to sports and health [14][15].