“新型夜校”释放火热新消费 素人改造、达人合作……门店有了新变化

Core Insights - The rise of "new type night schools" since 2025 has become a popular choice for young people seeking self-improvement and enriching their leisure time [2] Group 1: Night School Popularity - Night schools have seen a significant increase in interest, with search volume for "adult night schools" rising by 117% and related comments increasing by 105% since 2025 [9] - The demographic most interested in night schools is users aged 20-30 [9] Group 2: Course Offerings - One night school offers over 200 different types of courses, including vocal, dance, musical instrument learning, baking, and skill training [7] - New courses reflecting traditional culture, such as Chinese medicine and Tai Chi, have been introduced to cater to the growing interest among young people [15] Group 3: Business Collaboration - Many coffee shops and clothing stores are collaborating with night school platforms, operating during the day and offering classes at night, thus creating additional revenue streams [9][12][14] - The collaboration not only increases income for businesses but also serves as a traffic entry point, enhancing customer engagement through various activities [14]