曾经年出货上亿部，知名手机品牌彻底退出市场

Core Viewpoint - LG Electronics will terminate wireless firmware upgrades for its mobile devices on June 30, 2025, marking the end of its mobile phone services and support, following its exit from the smartphone market in 2021 [1][3]. Group 1: Company History and Market Position - LG Electronics began its mobile phone business in 1994 and became one of the top three global mobile brands in 2008, with a shipment volume of 100 million units that year [4]. - The company faced continuous losses in its mobile division starting from Q2 2015, accumulating losses of 5 trillion KRW (approximately 29.36 billion RMB) by Q4 2020, with a market share of only 1.5% [4]. Group 2: Transition and Future Focus - LG Electronics announced its exit from the smartphone market in April 2021, officially ceasing production and sales by July 31, 2021, due to long-term losses and intense market competition [3][4]. - The company is reallocating resources to growth areas such as electric vehicle components, smart home technology, artificial intelligence, and robotics as part of its transformation strategy [3]. Group 3: Current Business Performance - According to LG Electronics' 2024 financial report, the company achieved a record revenue of 87.73 trillion KRW (approximately 450.93 billion RMB) and an operating profit of 3.42 trillion KRW (approximately 17.57 billion RMB) [4]. - The home appliance division generated revenue of 33.2 trillion KRW (approximately 170.64 billion RMB), while the home entertainment division, including OLED TVs, generated 15.23 trillion KRW (approximately 78.28 billion RMB) [4]. Group 4: Market Share in Key Segments - In 2024, LG's OLED TV shipments reached 3.18 million units, capturing over 52.4% of the global market share [5]. - In the global power battery market for Q1 2024, LG Energy ranked third with a market share of 21.7%, following CATL and BYD [5].