聚焦“三博会”：预制菜出海如何破局“舌尖上的贸易”？

Core Insights - The event "2025 Pre-made Food Going Global" highlights the potential of pre-made food as a cultural bridge and a means to meet diverse consumer demands through standardized production [1][2] - China's agricultural exports are expected to grow in 2024, with high-quality products like fruits, vegetables, and seafood becoming international representatives of Chinese agriculture [1] - Guangdong province leads the pre-made food industry in China, successfully entering international markets such as the UK, South Korea, and Singapore, positioning pre-made food as a new engine for agricultural modernization [1] Industry Challenges - The global economic landscape is currently affected by unilateralism and trade protectionism, creating uncertainties in international trade, including high trade barriers and rising logistics costs [2] - The path for pre-made food exports is complicated, requiring adherence to international food safety standards and addressing issues related to local market adaptation [2] Strategic Recommendations - To promote high-quality development of the pre-made food industry, it is essential to focus on standardization, innovation in cold chain logistics, and brand storytelling to enhance cultural value [2] - Government support is crucial for simplifying customs processes, while companies must focus on quality and global market strategies, including cross-border e-commerce and overseas warehouses [2] - The export of pre-made food represents not only an industry breakthrough but also a declaration of China's agricultural presence on the global stage [2]