各地计划出台惠民举措超6000项，2025年“5·19中国旅游日”活动正式启动｜快讯

Core Viewpoint - The Ministry of Culture and Tourism of China announced a series of activities for the "5·19 China Tourism Day" from April 21 to May 31, 2025, emphasizing the importance of high-quality tourism development and promoting a new image of the Chinese tourism industry [2][3]. Group 1: Event Overview - The theme for this year's "5·19 China Tourism Day" is "Beautiful Mountains and Rivers, Wonderful Journey," with various activities planned, including a main event in Ningbo and regional activities across provinces [2]. - The theme month will feature cultural and tourism benefit activities, inbound tourism promotion, civilized tourism initiatives, and efforts to optimize the consumer environment [2]. Group 2: Key Features of the Activities - The activities will focus on benefiting the public, with over 10 billion yuan in subsidies from partners like Meituan and Alipay, and more than 6,000 local initiatives aimed at stimulating tourism consumption [3][4]. - The participation of over 60 partners from various sectors will enhance the reach of the "5·19 China Tourism Day" activities, encouraging nighttime cultural and tourism consumption [3]. - Efforts to promote inbound tourism will include the "Hello! China" campaign, aimed at improving the convenience of inbound travel and enhancing the international image of Chinese tourism [4]. Group 3: Expected Impact - The "Joyful Consumption Season" initiative by the China Tourism Scenic Area Association is expected to reach 40 million visitors, with a total discount amounting to 80 million yuan [4].