“票根+”串起“消费链” 给票根“加点戏”撬动二次消费“流量密码”

Group 1 - The 15th Beijing International Film Festival has launched the "China Film Consumption Year" initiative, offering various discounts and benefits to moviegoers during the festival [1] - Attendees can enjoy exclusive discounts at numerous commercial districts by presenting their movie ticket stubs, enhancing consumer engagement [3] - The festival features a variety of themed markets and forums across different cinemas and cultural parks, promoting cultural tourism and local consumption [3] Group 2 - The Beijing Municipal Bureau of Culture and Tourism has introduced themed travel routes, encouraging visitors to explore iconic sites while enjoying the film festival [5] - In Hubei, ticket stubs from various events, including highway tolls and movie tickets, are being utilized to stimulate secondary consumption, demonstrating a trend in leveraging ticket stubs for promotional activities [5][6] - Various sectors, including transportation and entertainment, are adopting the "ticket stub+" model to enhance consumer experiences and diversify offerings [10]