Workflow
没人全身而退,从SHEIN到爱马仕都要在美国涨价
Guan Cha Zhe Wang·2025-04-21 10:18

Group 1 - The Trump administration has imposed a cumulative tariff of 145% on Chinese goods since the beginning of his second term, with reports suggesting that tariffs on certain products may reach 245% [1] - American consumers have been actively purchasing from Chinese cross-border e-commerce platforms, leading to significant revenue growth for SHEIN and TEMU, with increases of 29% and 38% in March and 46% and 60% in April respectively [1] - Despite the revenue growth, SHEIN and TEMU have reduced their advertising expenditures significantly, with TEMU's daily ad spend dropping by 31% and SHEIN's by 19% during the same period [1] Group 2 - The sudden increase in tariffs and complex compliance costs may severely impact small and medium-sized sellers, leading some Chinese sellers on Amazon to consider exiting the U.S. market [2] - Luxury brands, including Hermès and LVMH, have announced plans to raise prices in the U.S. market, with Hermès indicating a price increase of 6%-7% starting May 1 [2] - Interparfums, a French perfume manufacturer managing multiple global fashion brands, has also announced a price increase across its entire product line in the U.S. market [2]