四川乐山：加快建设世界重要旅游目的地

Core Viewpoint - Leshan is accelerating its development as a globally recognized important tourism destination, aiming to attract over 100 million visitors and generate a tourism economy exceeding 130 billion yuan in 2024 [1][3]. Group 1: Tourism Development - Leshan is known for its world-class heritage sites, including Mount Emei and the Leshan Giant Buddha, and is recognized as a national historical and cultural city [1]. - The cultural and tourism industry is a key economic pillar for Leshan, with 21 out of 100 major industrial projects in the city being related to cultural tourism [1][3]. Group 2: New Tourism Initiatives - Leshan is promoting ten new tourism formats, including performance tourism, cultural tourism, and culinary tourism, and is launching various promotional activities to stimulate tourism consumption [3]. - The city has introduced a "3 million" incentive policy, which includes 10 million yuan in consumer vouchers for tourism products, 10 million yuan in subsidies for large performances, and 10 million yuan in rewards for inbound tourism [3][4]. Group 3: Upcoming Events - The 11th Sichuan International Tourism Expo will be held from April 25 to 27 in Leshan, featuring over 300 exhibitors and covering new tourism technologies and products [4]. - The expo will include themed activities such as "Leshan Night" and various specialized exhibition areas, enhancing the visibility and influence of Sichuan and Leshan's cultural tourism [4].