American Rebel Light Beer Partners with Charlotte Motor Speedway to be Title Sponsor of American Rebel Light NHRA 4-Wide Nationals

Core Viewpoint - American Rebel Holdings, Inc. has announced its title sponsorship of the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway, aiming to connect with motorsports enthusiasts and promote its American Rebel Beer brand [1][2][3]. Company Overview - American Rebel Holdings, Inc. operates primarily as a designer, manufacturer, and marketer of branded safes and personal security products, and has recently entered the beverage industry with the launch of American Rebel Light Beer [10]. - The company emphasizes its commitment to quality and patriotism through its products, particularly American Rebel Light Beer, which is marketed as a premium domestic light lager [8][9]. Event Details - The American Rebel Light NHRA 4-Wide Nationals will take place from April 25 to 27, 2025, featuring high-speed drag racing with cars racing four wide at speeds exceeding 300 miles per hour [2][5]. - The event will include promotional activities such as branded signage, a promotional party tent, and opportunities for fans to sample American Rebel Light Beer [4]. Marketing Strategy - The sponsorship is seen as a strategic move to enhance brand visibility and engagement with the target audience, particularly racing fans [3][4]. - The company has been involved in motorsports sponsorships for three seasons, including partnerships with notable racing figures and teams, which have helped establish critical associations for American Rebel Beer [3][4]. Product Information - American Rebel Light Beer is characterized by its all-natural ingredients, approximately 100 calories, 3.2 carbohydrates, and 4.3% alcohol content per 12 oz serving, catering to consumers seeking a lighter beer option [9]. - Since its launch in September 2024, American Rebel Light Beer has expanded its distribution to several states, including Tennessee, Connecticut, and North Carolina, with plans for further expansion [7].