中享证券 | 香出南海港股上市启动大会圆满举行：资本赋能文化出海

Core Insights - The launch of "Xiang Chu Nanhai," a leading enterprise in the agarwood industry, marks its entry into the international capital market through a Hong Kong IPO, emphasizing the integration of traditional culture with modern investment opportunities [1][3]. Industry Dynamics - The agarwood market is projected to grow significantly, with a compound annual growth rate (CAGR) exceeding 18%, potentially surpassing 500 billion yuan by 2025, driven by cultural trends and health consumption [5]. - The three core drivers of this growth include: 1. Cultural integration with the younger generation, making agarwood a symbol of new Chinese aesthetics. 2. Health benefits of agarwood, such as anti-inflammatory and antioxidant properties, leading to high-value skincare and wellness products. 3. The rarity and cultural premium of agarwood, positioning it as a valuable asset among high-net-worth individuals [5]. Company Strategy - "Xiang Chu Nanhai" aims to leverage its full industry chain and technological advantages to reshape the market landscape post-IPO [5]. - The company is focusing on: 1. Technological empowerment by collaborating with top institutions to enhance extraction techniques. 2. Revolutionizing consumer experiences by integrating with sectors like tourism, beauty, and digital collectibles to attract younger consumers. 3. Establishing cultural exhibition centers in Southeast Asia and the Middle East to promote agarwood as a representation of Eastern wisdom [9]. Support from Financial Institutions - Zhongxiang Securities plays a crucial role in facilitating "Xiang Chu Nanhai's" IPO by: 1. Integrating international ESG investment resources to enhance global capital appeal. 2. Strategically directing fundraising towards research, smart production, and cultural initiatives abroad. 3. Elevating the narrative of agarwood as a unique asset in the Hong Kong market [7][11]. Future Vision - The IPO is seen as a significant milestone for both the company and the broader narrative of Chinese culture entering the global stage, with expectations for "Xiang Chu Nanhai" to become a leading representative of traditional culture in the international market [9][11].